Why online reviews matter
Online reviews and ratings are becoming the No 1 factor in shaping your brand reputation and are a key way for new patients to...
Is patient loyalty enough?
Relying on patient loyalty is no longer enough to succeed in the current aesthetic market, says Kentucky-based plastic surgeon Dr M Bradley Calobrace.
Understanding consumer...
The Gaswerx – your go-to branding & marketing agency
The specialist brand and marketing agency welcomes new Sydney offices and expands their services to encompass a wide range of unique facilities.
The Gaswerx, Australia’s...
How video marketing can bring in more patients
It’s a challenge to stand out from the crowd In the aesthetic arena – competition is fierce and prices are continually squeezed. to make...
Welcome to the ‘next normal’
As the aesthetics industry slowly starts to get back on its feet post-COVID-19, New York marketing expert Wendy Lewis says your patients need empathy...
Why you should add a cosmeceutical range
A tailored skincare program using quality cosmeceuticals will increase patient results while boosting your bottom line.
Professional skincare lines are now very much part and...
VIDEO – Jump on board or miss the boat!
According to Alfie Lombardi and Nicole Montgomery, video is, and will continue to be, the most effective form of communication and engagement.
Thriving clinics in...
The Gaswerx
Q&A with Andrew Nutman, Managing Director of The Gaswerx
Q What led you to a career in Marketing and Medical Advertising in particular?
I come from...
Animated marketing
A high-impact animated video can do wonders for your practice on many levels.
While a presence on the high street and a world- class reputation...
How does your branding shape up?
Your branding should be reflected in every form of communication in your practice – your name, design, slogan, environment and philosophy. The Gaswerx can...
