LinkedIn – the trusted network
New York marketing guru Wendy Lewis explains the importance of using LinkedIn, the business focussed platform, for marketing.
With sexier social networks sprouting up constantly,...
Marketing medispas & clinics
Once you start paying rent, paying staff and taxes you have a business, and no business will survive unless it has an effective marketing...
Take the time to plan ahead
What is the difference between a ‘marketing strategy’ and a ‘marketing plan’? Think of it this way—your marketing strategy should outline what your goals...
How to maximise treatment protocols to better meet your patient and business needs
Chances are your treatment offering and patient protocols are short-changing you and your patients.
If you look at the treatment protocols of Australian cosmetic enhancement...
Why TikTok should be part of your Social Media Strategy
You shouldn't underestimate the power of TikTok. Besides being the procrastination tool of choice for many teens, the app has gained a broader audience...
The hard-working marketing tool
With a myriad of marketing options available, it can be easy to overlook email. However, a monthly newsletter could be the most effective marketing...
AI 101
An introduction to artificial intelligence (AI) applications and how clinics can adopt smarter marketing strategies that lead to more targeted and efficient engagements with...
Simple ways to promote your clinic through custom branded aftercare
If like most health professionals you spend most of your day treating patients and thinking about how you can deliver the best care and...
Better Blogging
New York marketing guru Wendy Lewis explains the art of creating great content that connects with readers is more of a science.
Blogging is a...
Three SEO Fundamentals for 2023
The Google algorithm that determines where your website is listed in search results is a secret and is forever changing. But from what is...
