Is patient loyalty enough?
Relying on patient loyalty is no longer enough to succeed in the current aesthetic market, says Kentucky-based plastic surgeon Dr M Bradley Calobrace.
Understanding consumer...
Marketing Automation
Sabri Suby, founder and Head of Growth at King Kong, explains why automation is vital to the success of any marketing strategy.
With demand for...
So you want to start a podcast…
Podcasting is growing exponentially, with more and more of the world listening in – and they’re ready to listen to you. We look at...
How to maximise treatment protocols to better meet your patient and business needs
Chances are your treatment offering and patient protocols are short-changing you and your patients.
If you look at the treatment protocols of Australian cosmetic enhancement...
Marketing medispas & clinics
Once you start paying rent, paying staff and taxes you have a business, and no business will survive unless it has an effective marketing...
Convenience is king when it comes to communication
New research reveals the pandemic has altered the way Australians want to interact with local businesses. Does your clinic make the cut?
Australian consumers say...
Bringing smiles back to business
Yes. Saying that feels great, doesn’t it? And it’s even better for the person you say it to – perhaps a smile even appears?...
Why you should start a podcast
With subscriptions continuing to grow exponentially, listeners are searching for and finding podcasts in all sorts of niches, with information of interest tailored specifically...
Why TikTok should be part of your Social Media Strategy
You shouldn't underestimate the power of TikTok. Besides being the procrastination tool of choice for many teens, the app has gained a broader audience...
Simple ways to promote your clinic through custom branded aftercare
If like most health professionals you spend most of your day treating patients and thinking about how you can deliver the best care and...
