Marketing

Generative AI has changed how search results are presented, but not the fundamentals of visibility. As patients increasingly turn to...

In a highly regulated advertising climate, keeping a regular blog isn’t just smart marketing – it’s essential. With updated Ahpra...

In November 2025, the Therapeutic Goods Administration issued updated guidance clarifying how Australia’s therapeutic goods advertising rules apply to social...

With the updated Ahpra and Medical Board of Australia advertising guidelines now firmly in place, aesthetic medical clinics must take...

With new advertising guidelines now in effect, cosmetic clinics must urgently review their content. Alison Lee, director of Clearads and...

With subscriptions continuing to grow exponentially, listeners are searching for and finding podcasts in all sorts of niches, with information...

Successfully marketing an aesthetic medicine clinic means more than just running Facebook ads or posting on social media — it’s...

In a climate where much of mainstream marketing is off-limits, the humble email newsletter offers one of the most effective,...

It’s a natural mistake to confuse marketing with branding, yet there is a distinct difference between these two essential methods...

A well-optimised website with seamless design, personalised content and interactive tools like chatbots is essential for engaging patients and driving...