AI 101

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An introduction to artificial intelligence (AI) applications and how clinics can adopt smarter marketing strategies that lead to more targeted and efficient engagements with...

Marketing medispas & clinics

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Once you start paying rent, paying staff and taxes you have a business, and no business will survive unless it has an effective marketing...

LinkedIn – the trusted network

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New York marketing guru Wendy Lewis explains the importance of using LinkedIn, the business focussed platform, for marketing. With sexier social networks sprouting up constantly,...

Take the time to plan ahead

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What is the difference between a ‘marketing strategy’ and a ‘marketing plan’? Think of it this way—your marketing strategy should outline what your goals...

How to maximise treatment protocols to better meet your patient and business needs

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Chances are your treatment offering and patient protocols are short-changing you and your patients. If you look at the treatment protocols of Australian cosmetic enhancement...
Positive client experience

Client experience is the new growth lever

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Clinic growth expert Neil Osborne explains how the combination of customer experience, psychology and persuasion can drive your clinic’s growth. Hardly a day goes by...

Three SEO Fundamentals for 2023

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The Google algorithm that determines where your website is listed in search results is a secret and is forever changing. But from what is...

Convenience is king when it comes to communication

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New research reveals the pandemic has altered the way Australians want to interact with local businesses. Does your clinic make the cut? Australian consumers say...

Why TikTok should be part of your Social Media Strategy

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You shouldn't underestimate the power of TikTok. Besides being the procrastination tool of choice for many teens, the app has gained a broader audience...

Bringing smiles back to business

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Yes. Saying that feels great, doesn’t it? And it’s even better for the person you say it to – perhaps a smile even appears?...

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