Zoom like a pro

Zoom Like a Pro

The hosts of Inside Aesthetics Podcasts Dr Jake Sloane and David Segal share their expertise to make you a ‘Zoom Master’. Zoom meetings have rapidly become a normal part of our working lives, eliciting...

Marketing Automation

Sabri Suby, founder and Head of Growth at King Kong, explains why automation is vital to the success of any marketing strategy. With demand for aesthetic medical procedures on the rise, and client databases expanding,...
podcast equipment

So you want to start a podcast…

Podcasting is growing exponentially, with more and more of the world listening in – and they’re ready to listen to you. We look at the benefits and pitfalls of starting a podcast. A 2020 report...
TikTok

Should TikTok be part of your Social Media Strategy?

TikTok has the potential to grow your audience quickly, opening virtual doors to a new breed of loyal followers and patients. TikTok was presented to the world in 2018 when Chinese company ByteDance acquired an...

How to use social media to achieve your business goals

Social media is reshaping the aesthetics industry faster than you think. Here’s how to maximise your clinic’s awareness, engagement, leads and patient retention. Your potential patients aren’t just finding your clinic based on their friends’...

Welcome to the ‘next normal’

As the aesthetics industry slowly starts to get back on its feet post-COVID-19, New York marketing expert Wendy Lewis says your patients need empathy and new ways of communication more than ever. As people all...

The marketing weapon you can’t afford to overlook

There are good reasons to revisit your E-newsletter campaign. With the buzz around social media, it can be easy to overlook email. However, a monthly newsletter could be the most effective marketing tool you have available...
patient loyalty

Is patient loyalty enough?

Relying on patient loyalty is no longer enough to succeed in the current aesthetic market, says Kentucky-based plastic surgeon Dr M Bradley Calobrace. Understanding consumer motivations, having the right staff on board and boosting your...

Why online reviews matter

Online reviews and ratings are becoming the No 1 factor in shaping your brand reputation and are a key way for new patients to find you. More patients than ever are turning to online doctor...

Snap-Savvy image based social media

How to make the most of your Instagram and Youtube accounts. Keep it clear Your content needs to be clear, concise and targeted. It should capture the philosophy of your clinic, and can include testimonials, tutorials,...