The specialist brand and marketing agency welcomes new Sydney offices and expands their services to encompass a wide range of unique facilities.
The Gaswerx, Australia’s only boutique brand and marketing agency for doctors and specialist practitioners, is on the move to new contemporary premises in Chatswood, with a purpose-built photography studio and workshop space.
The agency is also expanding its business horizons with the decision to partner with printing giant Clark Murphy Print. This venture signals a unique business opportunity for both The Gaswerx and its new partner, but also allows The Gaswerx to provide their customers with additional service opportunities and on-demand printing.
The Gaswerx’s core value is their ability to develop, manage and implement ongoing successful return-on-marketing investment strategies for their clients.
“We are a bricks and mortar agency that has been around since 2011,” says Managing Director of The Gaswerx, Andrew Nutman. “We have developed and established some of Australia’s leading doctors and medical brands.”
What the GasWerx offers your practice
Today it’s critical for doctors, medical specialists, hospitals and private practices to develop and build their brand or online persona if they want to maintain ongoing success and exposure in the aesthetic medical environment.
The Gaswerx understands the challenges doctors face with their branding and marketing, particularly in this highly complex and competitive space.
“Each one of our doctor clients has a unique brand personality and through our Brand Workshops we spend time understanding
the characteristics that make up who they are; their individual personalities, their area of speciality, their business objectives, their goals and their dreams,” says Nutman. “We then customise their branding and marketing to reflect this and thereby give them their own personal, believable and trustworthy brand identity.”
Business goals and unique objectives are tailored and translated into effective, revenue-generating brand strategies and marketing messages that are clear, succinct and project credibility.
“Each and every marketing initiative we create for our doctors is purposeful to create customer loyalty, which translates into revenue-generating opportunities,” says Nutman.
“Establishing a good reputation for our doctors is key to their success, and a strong brand foundation is critical to their long-term success in an increasingly expanding aesthetic medical environment.”
Photography & videography studio
The Gaswerx’s new offices include a purpose-built photography studio to offer doctors, staff, model (actual patients used for credible branding) and product photography. Together with photography specialist and trainer Matt Kemp, the studio also runs clinical photography workshops for doctors and their staff, taking the guesswork out of before and after imaging and also equipping staff with tips and tools to capture and use images for social media.
The new offices will also be used as training facilities for a number of new medical technologies being launched in Australia, as well as for new and existing client Brand Workshops.
“We offer a wide range of different marketing services including medical copywriting for a range of treatments and procedures that can be utilised across multiple patient and customer touch-points,” says Nutman. “We also provide specialist videography services to benefit our doctors and the medical technologies we represent in today’s fast-paced digital environment.”
It’s not unusual that doctors may be reluctant to promote themselves and their strengths, but being up to date with the ever-changing nature of social media is crucial in order to grow a practice and reputation. The Gaswerx offers a social media strategy, which they develop, manage and implement for clients.
“Simplicity is at the heart of all that we do – we make complex things look and feel simple,” concludes Nutman. AMP
Ready to build your brand?
Call The Gaswerx on 02 9416 2940 or email hello@thegaswerx.com
