Client experience is the new growth lever
Clinic growth expert Neil Osborne explains how the combination of customer experience, psychology and persuasion can drive your clinic’s growth.
Hardly a day goes by...
Why you should start a podcast
With subscriptions continuing to grow exponentially, listeners are searching for and finding podcasts in all sorts of niches, with information of interest tailored specifically...
How to use social media to achieve your business goals
Social media is reshaping the aesthetics industry faster than you think. Here’s how to maximise your clinic’s awareness, engagement, leads and patient retention.
Your potential...
How video marketing can bring in more patients
It’s a challenge to stand out from the crowd In the aesthetic arena – competition is fierce and prices are continually squeezed. to make...
Why you should add a cosmeceutical range
A tailored skincare program using quality cosmeceuticals will increase patient results while boosting your bottom line.
Professional skincare lines are now very much part and...
Marketing Automation
Sabri Suby, founder and Head of Growth at King Kong, explains why automation is vital to the success of any marketing strategy.
With demand for...
How to maximise treatment protocols to better meet your patient and business needs
Chances are your treatment offering and patient protocols are short-changing you and your patients.
If you look at the treatment protocols of Australian cosmetic enhancement...
VIDEO – Jump on board or miss the boat!
According to Alfie Lombardi and Nicole Montgomery, video is, and will continue to be, the most effective form of communication and engagement.
Thriving clinics in...
Take the time to plan ahead
What is the difference between a ‘marketing strategy’ and a ‘marketing plan’? Think of it this way—your marketing strategy should outline what your goals...
Three SEO Fundamentals for 2023
The Google algorithm that determines where your website is listed in search results is a secret and is forever changing. But from what is...
