Marketing medispas & clinics
Once you start paying rent, paying staff and taxes you have a business, and no business will survive unless it has an effective marketing...
Three SEO Fundamentals for 2023
The Google algorithm that determines where your website is listed in search results is a secret and is forever changing. But from what is...
Welcome to the ‘next normal’
As the aesthetics industry slowly starts to get back on its feet post-COVID-19, New York marketing expert Wendy Lewis says your patients need empathy...
Client experience is the new growth lever
Clinic growth expert Neil Osborne explains how the combination of customer experience, psychology and persuasion can drive your clinic’s growth.
Hardly a day goes by...
Social Media 101
How to get a Handle on your social media status.
Go to the top of the class with the latest protocols on leveraging social media...
Your Clinic Website
Native New Yorker Wendy Lewis, the undisputed guru of marketing for aesthetic practices, explains in details how to maximise the marketing benefits of your...
Zoom Like a Pro
The hosts of Inside Aesthetics Podcasts Dr Jake Sloane and David Segal share their expertise to make you a ‘Zoom Master’.
Zoom meetings have...
How video marketing can bring in more patients
It’s a challenge to stand out from the crowd In the aesthetic arena – competition is fierce and prices are continually squeezed. to make...
Take the time to plan ahead
What is the difference between a ‘marketing strategy’ and a ‘marketing plan’? Think of it this way—your marketing strategy should outline what your goals...
AI 101
An introduction to artificial intelligence (AI) applications and how clinics can adopt smarter marketing strategies that lead to more targeted and efficient engagements with...
