podcast equipment

So you want to start a podcast…

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Podcasting is growing exponentially, with more and more of the world listening in – and they’re ready to listen to you. We look at...

How to use social media to achieve your business goals

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Social media is reshaping the aesthetics industry faster than you think. Here’s how to maximise your clinic’s awareness, engagement, leads and patient retention. Your potential...

Welcome to the ‘next normal’

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As the aesthetics industry slowly starts to get back on its feet post-COVID-19, New York marketing expert Wendy Lewis says your patients need empathy...
patient loyalty

Is patient loyalty enough?

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Relying on patient loyalty is no longer enough to succeed in the current aesthetic market, says Kentucky-based plastic surgeon Dr M Bradley Calobrace. Understanding consumer...

Why online reviews matter

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Online reviews and ratings are becoming the No 1 factor in shaping your brand reputation and are a key way for new patients to...

Snap-Savvy image based social media

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How to make the most of your Instagram and Youtube accounts. Keep it clear Your content needs to be clear, concise and targeted. It should capture...
Is it time to upgrade your website?

Is it time to check the health of your website?

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Here are some simple hacks to improve the health of your website traffic and conversion ratio. For most clinics, their website is cornerstone of their...

A step by step guide to setting up a YouTube Channel

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Alfie Lombardi from Trusted Surgeons explains how to capitalise on video content by setting up a YouTube Channel of your own. Video is king when...

VIDEO – Jump on board or miss the boat!

According to Alfie Lombardi and Nicole Montgomery, video is, and will continue to be, the most effective form of communication and engagement. Thriving clinics in...

Why you need a marketing plan

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Kentucky-based plastic surgeon Dr M Bradley Calobrace outlines some foolproof ways to position your clinic as the number-one cosmetic enhancement destination. Position your clinic as...

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