Lasers in aesthetic medicine
A brief review of the principles of photothermolysis – from Einstein’s theory of stimulated emission to modern laser therapy.
While Albert Einstein didn’t invent the...
The cosmeceutical advantage
Five reasons you (and your patients) need cosmeceuticals in your practice.
Ideal marriage of skincare with clinical treatments
A good skincare regimen incorporating active cosmeceuticals...
Watermarking patient photographs
As an old nursery rhyme tells it, one’s face is one’s fortune. If a picture is worth a thousand words, what is its value...
Simple ways to promote your clinic through custom branded aftercare
If like most health professionals you spend most of your day treating patients and thinking about how you can deliver the best care and...
Are you running a self-service business?
Don’t fall into the trap of running a business without identifying each patient’s full aesthetic needs, warns Ricky Allen.
I do not think there is...
Why persuasion is the new black
Clinic growth expert Neil Osborne explains how persuasion is the must-have skill that undisputedly boosts your clinic’s bottom line.
There’s a curious phenomenon amongst aesthetic...
The Cosmetic Surgery Paradox
A scientific review sheds new light on idealistic female beauty standards and the negative attitudes towards cosmetic surgery despite its surging popularity.
In a recent...
Why you should start a podcast
With subscriptions continuing to grow exponentially, listeners are searching for and finding podcasts in all sorts of niches, with information of interest tailored specifically...
The role of private health in supporting your mental health
Taking time to look after mental health and wellbeing can sometimes come second to the responsibilities and demands of being a doctor.
Unfortunately, the demands...
Looking after your most valuable asset
Ricky Allen stresses the importance of recognising and rewarding your team, especially amidst the current staff shortage crisis.
It may surprise you to realise that...
