Your Clinic Website
Native New Yorker Wendy Lewis, the undisputed guru of marketing for aesthetic practices, explains in details how to maximise the marketing benefits of your...
Medical Secrets of Two Great Leaders
Two larger than life men in medical history are John Fitzgerald Kennedy and King Henry VIII. Stories about them frequently mix fact with fiction,...
How does your branding shape up?
Your branding should be reflected in every form of communication in your practice – your name, design, slogan, environment and philosophy. The Gaswerx can...
Your imagination is the limit with ProLENDING
From new business ventures to hobby farms and collectables, the flexible tax-effective finance solutions offered by ProLENDING can make your dreams become a reality.
You’ve...
All that shiraz
Australian shiraz has an outstanding pedigree, and the Barossa Valley boasts some of the world's greatest expressions of this remarkably complex and versatile wine.
As...
Rewarding patients for referrals: good marketing or bad practice?
Did you know that patient referral incentives could put you in breach of your professional obligations?
Ruanne Brell, Medico-legal Advisor, and Dr Walid Jammal, Senior...
The 5 glabellar types & how to assess them
Glabellar lines are not just about the classic ‘11s’ shape. Dr David Eccleston from MediZen Clinic in the UK explores five different types of...
Taking Care of Business
The aesthetics landscape is dynamic and constantly evolving. Strategic business adviser Hanya Oversby provides an insight into what is currently happening in the business...
Behind the collapse of UK aesthetic chain SK:N
July’s bombshell ‘overnight closure’ of prominent UK aesthetic chain SK:N’s 70 clinics across Britain followed closely upon similar unforeseen English dramas at Laser Clinics...
Patient safety in the media
It's never been more important to allay the fears of the patient and reiterate that their safety is always the number-one priority.
In the wake...
