How to maximise your ROI
Energy-based systems are usually the biggest purchasing decisions made by aesthetic practitioners. Yet many clinics fail to apply basic sound business principles when it...
Take the time to plan ahead
What is the difference between a ‘marketing strategy’ and a ‘marketing plan’? Think of it this way—your marketing strategy should outline what your goals...
When marketing meets the Medical Board
New Ahpra guidelines offer a timely opportunity to develop a point of difference in your media and marketing material, says Elizabeth Heusler of Heusler...
4 decades of the silicone breast implant in Australia: A history
Joan Hatfield, Clinical Manager Australasia, Plastic & Reconstructive Surgery Division Technologies shares her insider knowledge of the great implant industry in Australia in her...
Treating trans & gender diverse patients
Attitudes to restrictive gender norms are evolving, and aesthetic healthcare practitioners can play an important role in the lives of trans and gender diverse...
CNA: The voice for cosmetic nurses
The Cosmetic Nurses Association (CNA) is a professional not-for-profit membership-based group serving as a collective voice for all nurses who provide non-surgical cosmetic services...
Considering selling your cosmetic clinic?
National Cosmetic Partnership is revolutionising the landscape for clinics throughout Australia.
If the notion of selling your business has ever crossed your mind, you may...
The yin and the yang
Dr Craig Rubinstein's boundless curiosity about the machinations of the world and his pursuit for perfection fuel his surgical and personal passions.
Dr Craig Rubinstein...
Watermarking patient photographs
As an old nursery rhyme tells it, one’s face is one’s fortune. If a picture is worth a thousand words, what is its value...
Handling Medical Emergencies in the Aesthetic Medical Practice
While aesthetics is a relatively low risk branch of medicine, it is important to have a clinic protocol in place in the unlikely event...
