LinkedIn – the trusted network
New York marketing guru Wendy Lewis explains the importance of using LinkedIn, the business focussed platform, for marketing.
With sexier social networks sprouting up constantly,...
Take the time to plan ahead
What is the difference between a ‘marketing strategy’ and a ‘marketing plan’? Think of it this way—your marketing strategy should outline what your goals...
How to maximise treatment protocols to better meet your patient and business needs
Chances are your treatment offering and patient protocols are short-changing you and your patients.
If you look at the treatment protocols of Australian cosmetic enhancement...
Client experience is the new growth lever
Clinic growth expert Neil Osborne explains how the combination of customer experience, psychology and persuasion can drive your clinic’s growth.
Hardly a day goes by...
Convenience is king when it comes to communication
New research reveals the pandemic has altered the way Australians want to interact with local businesses. Does your clinic make the cut?
Australian consumers say...
Why TikTok should be part of your Social Media Strategy
You shouldn't underestimate the power of TikTok. Besides being the procrastination tool of choice for many teens, the app has gained a broader audience...
Bringing smiles back to business
Yes. Saying that feels great, doesn’t it? And it’s even better for the person you say it to – perhaps a smile even appears?...
Better Blogging
New York marketing guru Wendy Lewis explains the art of creating great content that connects with readers is more of a science.
Blogging is a...
Simple ways to promote your clinic through custom branded aftercare
If like most health professionals you spend most of your day treating patients and thinking about how you can deliver the best care and...
Are you running a self-service business?
Don’t fall into the trap of running a business without identifying each patient’s full aesthetic needs, warns Ricky Allen.
I do not think there is...
