Blogging in the age of restrictions
In a highly regulated advertising climate, keeping a regular blog isn’t just smart marketing – it’s essential.
With updated Ahpra advertising rules and tighter TGA...
TGA clarifies social media advertising rules
In November 2025, the Therapeutic Goods Administration issued updated guidance clarifying how Australia’s therapeutic goods advertising rules apply to social media platforms, amid ongoing...
How to audit your website for compliance
With the updated Ahpra and Medical Board of Australia advertising guidelines now firmly in place, aesthetic medical clinics must take a proactive approach to...
Cosmetic advertising compliance
With new advertising guidelines now in effect, cosmetic clinics must urgently review their content. Alison Lee, director of Clearads and member of the therapeutic...
Podcasting: a powerful way to connect and educate
With subscriptions continuing to grow exponentially, listeners are searching for and finding podcasts in all sorts of niches, with information of interest tailored specifically...
Why data analytics tools are essential for clinic marketing
Successfully marketing an aesthetic medicine clinic means more than just running Facebook ads or posting on social media — it’s about understanding your patients,...
Why newsletters still pack a punch in aesthetic marketing
In a climate where much of mainstream marketing is off-limits, the humble email newsletter offers one of the most effective, compliant and high-ROI tools...
Business of branding and rebranding
It’s a natural mistake to confuse marketing with branding, yet there is a distinct difference between these two essential methods of self-promotion.
What should come...
Chatbots & the legal landscape for aesthetic clinics
Integrating chatbots into your clinic offers significant benefits, but they come with considerable legal and ethical considerations.
Integrating chatbots into your clinic can transform patient...
Optimising the marketing mothership: your website
A well-optimised website with seamless design, personalised content and interactive tools like chatbots is essential for engaging patients and driving business growth.
Three seconds. That’s...
