Maintaining your website’s page ranking in 2025
As the primary touchpoint for potential patients, your website remains one of your most valuable marketing assets. But with recent changes to Google’s search...
How to maximise results and boost patient retention with combination therapies
If you’re looking for a business lifeline for your clinic in 2025, look no further than combination therapies.
Combination treatment is more than just prepping...
Three essential tips for marketing your aesthetic clinic
Marketing your aesthetic clinic can be a highly rewarding, yet challenging task and with the economy slowing, it is essential to get the basics...
3 SEO strategies to improve your page ranking in 2024
With the rise of artificial intelligence (AI) and its ability to churn out informative content, how can you ensure that Google and your website...
Podcasts & the evolution of aesthetic medical communication
With new regulatory changes, the need for innovative and compliant communication platforms has become paramount.
In the wake of stringent updates to the Therapeutic Goods...
The hard-working marketing tool
With a myriad of marketing options available, it can be easy to overlook email. However, a monthly newsletter could be the most effective marketing...
AI 101
An introduction to artificial intelligence (AI) applications and how clinics can adopt smarter marketing strategies that lead to more targeted and efficient engagements with...
Marketing medispas & clinics
Once you start paying rent, paying staff and taxes you have a business, and no business will survive unless it has an effective marketing...
LinkedIn – the trusted network
New York marketing guru Wendy Lewis explains the importance of using LinkedIn, the business focussed platform, for marketing.
With sexier social networks sprouting up constantly,...
Take the time to plan ahead
What is the difference between a ‘marketing strategy’ and a ‘marketing plan’? Think of it this way—your marketing strategy should outline what your goals...
