On Friday, 2 June, Merz Aesthetics, the world’s largest dedicated medical aesthetics business, announced its Confidence to Be campaign, a global effort to celebrate confidence – and showcase the boost in confidence individuals can experience after undergoing aesthetic treatments.
Held at the beautiful Doltone House at Jones Bay Wharf in Sydney over a sumptuous sit-down lunch, the Australian Confidence To Be campaign kicked off with exquisite – and often deeply emotional – videos and imagery of the treatment journeys of 30 patients. The event also highlighted findings from METIS Healthcare Research on the impact that aesthetic treatments can have on patients’ confidence and self-esteem. Cosmetic physician Dr Joseph Hkeik along with clinical psychologist Dr Toni Pikoos discussed the research and findings, which provides astute insight into what ‘confidence’ means to patients and how it may impact their decisions regarding, and experience with, cosmetic injections.
Aesthetics is about more than just looks, and the new Merz campaign aims to bring confidence to life. ‘As aesthetic physicians, we are trying to empower people with confidence, to be able to not have any inhibitions, to become better people in every aspect of their lives,’ Dr Hkeik concluded.
