Retaining vs gaining patients
Patient retention and patient acquisition are not mutually exclusive. It’s all about striking the right balance.
Knowing whether to focus on creating a loyal customer...
Toxin resistance: fact or fiction?
Prof Terry Everitt reports on a lively debate at the 2023 ASCD Symposium, which asked the question: is immunogenic resistance to botulinum toxin treatment...
Australia’s state of health
Data insights from the Australian Institute of Health show Australians are living longer and healthier, however there are still areas of concern.
Australia’s health 2022:...
Switch to the health fund designed for doctors and the medical community.
Doctors’ Health Fund was founded by doctors, for doctors, and we’ve been the only health fund focused on doctors and the medical community since...
Growth opportunities & market drivers: What’s in store for cosmetic surgery
In the aftermath of the cosmetic surgery “Zoom boom”, we highlight the procedures with the biggest growth trajectories and the opportunities forecast for 2023...
LinkedIn – the trusted network
New York marketing guru Wendy Lewis explains the importance of using LinkedIn, the business focussed platform, for marketing.
With sexier social networks sprouting up constantly,...
Global focus on new weight-loss drugs
Around the globe, optimistic headlines have proclaimed safe and effective new weight-loss drugs promise ‘remarkable’ and ‘unprecedented’ results.
In a major US clinical trial, patients...
Take the time to plan ahead
What is the difference between a ‘marketing strategy’ and a ‘marketing plan’? Think of it this way—your marketing strategy should outline what your goals...
How to maximise treatment protocols to better meet your patient and business needs
Chances are your treatment offering and patient protocols are short-changing you and your patients.
If you look at the treatment protocols of Australian cosmetic enhancement...
Client experience is the new growth lever
Clinic growth expert Neil Osborne explains how the combination of customer experience, psychology and persuasion can drive your clinic’s growth.
Hardly a day goes by...
