How does your branding shape up?
Your branding should be reflected in every form of communication in your practice – your name, design, slogan, environment and philosophy. The Gaswerx can...
How video marketing can bring in more patients
It’s a challenge to stand out from the crowd In the aesthetic arena – competition is fierce and prices are continually squeezed. to make...
Social Media 101
How to get a Handle on your social media status.
Go to the top of the class with the latest protocols on leveraging social media...
What does the smartwatch mean for healthcare?
Our resident ITÂ boffin Bill Dunk looks at the smartwatch and its limitless potential to monitor specific health conditions.
Previously we looked at how the smartphone has...
Dr Swift’s Approach to Beauty
Canadian plastic surgeon Dr Arthur Swift outlines his techniques in non-surgical rejuvenation, using the BeautiPHIcation approach .
On discovering the Phi Principle
I was always surprised...
Raising the bar in clinical photography
Before and after photographs are a patient's first call in researching a doctor. Woodrow Wilson at Clinical Imaging is taking the guesswork out of...
Five reasons you should incorporate cosmeceuticals into your practice
Doctors who aren’t adding a retail stream to their practice run the risk of falling behind.
As a cosmetic practitioner your business is based on...
How to prevent patient drop out
Keep your patients coming back by avoiding two major pitfalls in your practice.
A successful cosmetic practice holds onto its clients – and for good...
5 ways to minimise share market risk
Share risk can indeed be reduced, but not eliminated, in several ways.
Share prices are relatively volatile compared with cash in the bank or fixed-income...
About the artist
Linda Jackson is an aboriginal artist based in Sydney. She painted the Picosure system, seen on the cover of print edition of Aesthetic Medical...
