VIDEO – Jump on board or miss the boat!
According to Alfie Lombardi and Nicole Montgomery, video is, and will continue to be, the most effective form of communication and engagement.
Thriving clinics in...
Managing the workplace bully
The workplace bully can be alive and thriving in your business and now more than ever before the onus is on the employer to...
Why you need a marketing plan
Kentucky-based plastic surgeon Dr M Bradley Calobrace outlines some foolproof ways to position your clinic as the number-one cosmetic enhancement destination.
Position your clinic as...
Are you charging your worth?
In a competitive world, it is sometimes difficult not to give in to discounting. but it’s better to know your worth and charge accordingly.
A...
Your Online Reputation
New York marketing guru Wendy Lewis explains the importance of being vigilant in maintaining your online brand.
Consumers can rate almost everything online today: books,...
Ensuring patient safety – Are your practice’s processes letting you down?
Avant received 2,443 calls from practices in 2018 – and many more from doctors seeking advice on situations involving practice staff. The following case...
Is the Practice Manager title outdated?
LET'S EXPLORE THE EXPANDING ROLE OF THE PRACTICE MANAGER AND REVEALS WHY IT MIGHT BE TIME TO REASSESS THEIR POSITION IN YOUR BUSINESS.
If anything...
Regulation of ‘Complimentary & Unconventional Medicine & Emerging Treatments’
In February the Medical Board Of Australia released a Public Consultation Paper inviting 'feedback on options for clearer regulation of medical practitioners who provide...
Social Media Research Results
Various international studies demonstrate the potential negative effects social media can have on the perception of self.
SOCIAL MEDIA INCREASES LONELINESS
US psychologist Melissa Hunt believes...
Touring the Vines Tasting the Wines
A comprehensive feature on Australian vineyards and wine growing regions. Part 1
Australia is now the world’s fourth largest exporter of wine, accounting for 5.8%...
