Questionable Ethics
Australian Society of Plastic Surgeons warns it is ‘ethically wrong to prioritise profits over patients’
Prominent Queensland plastic surgeon Dr Richard Theile has published a...
Name change for specialist medical finance company
ProLending changes its name to Medpro Finance, reflecting its transition from broker to specialist lender for medical professionals.
With ProLending’s name change to Medpro Finance...
Handling Medical Emergencies in the Aesthetic Medical Practice
While aesthetics is a relatively low risk branch of medicine, it is important to have a clinic protocol in place in the unlikely event...
Body Dysmorphic Disorder
When working with clients who have body image concerns, the key is communication.
Awareness of ‘body image concerns’ or Body Dysmorphic Disorder is vital to...
VIDEO – Jump on board or miss the boat!
According to Alfie Lombardi and Nicole Montgomery, video is, and will continue to be, the most effective form of communication and engagement.
Thriving clinics in...
Managing the workplace bully
The workplace bully can be alive and thriving in your business and now more than ever before the onus is on the employer to...
Why you need a marketing plan
Kentucky-based plastic surgeon Dr M Bradley Calobrace outlines some foolproof ways to position your clinic as the number-one cosmetic enhancement destination.
Position your clinic as...
Are you charging your worth?
In a competitive world, it is sometimes difficult not to give in to discounting. but it’s better to know your worth and charge accordingly.
A...
Your Online Reputation
New York marketing guru Wendy Lewis explains the importance of being vigilant in maintaining your online brand.
Consumers can rate almost everything online today: books,...
Ensuring patient safety – Are your practice’s processes letting you down?
Avant received 2,443 calls from practices in 2018 – and many more from doctors seeking advice on situations involving practice staff. The following case...
