Victoria may have endured, and may continue to endure, more Covid-19 breakouts and lockdowns than any other state, but its aesthetic industry proved that it is still a force to be reckoned when it came out to learn and play at ROAR Melbourne last month.
Victoria may have endured, and may continue to endure, more Covid-19 breakouts and lockdowns than any other state, but its aesthetic industry proved that it still has what it takes to survive and thrive at ROAR Melbourne last month.
More than 100 aesthetic professionals from around the state gathered at Melbourne’s iconic Grand Hyatt on May 15 to ‘Reignite their vision, Open new opportunities, Accelerate their cashflow and Reach new clients’.
And what a great day – and night – it was.
Organised by Venus Concept and EnVogue Skin, the day featured presentations and ‘live’ demonstrations by industry leaders including:
- Steven Liew (full face rejuvenation)
- Dr Cosima Karlburger (total eye rejuvenation)
- Dr Lucas De Siqueira (innovative facial aesthetic treatments)
- Dr Nik Davies (Growing my practice with NeoGraft)
- Dr Sean Arendse (Venus Tribella – the ‘holy trinity’ of facial rejuvenation)
- Leadership coach Grazina Fechner (networking for success and sustainability)
Yet, despite the full day of thought-provoking presentations there was still plenty of time for guests to enjoy Covid-safe catchups with friends and colleagues, old and new, over breakfast, coffees and lunch – and even join in a mid-afternoon ‘FlashMob’ led by dancers who had disguised themselves as ‘delegates wearing lanyards’ before rising from their seats to dance to Kate Perry’s ROAR.
After their ‘work-day’ came to an end guests indulged in some delectable cocktails and canapes before moving on to a 5-star dinner and drinks while enjoying the ‘Greatest Show Man’ dance spectacle and then dancing the night away, if they had energy left, to non-stop music by local cover band Chunky Jam.
Not surprisingly, Venus Concept national sales manager Gidon Silverman was delighted with the success of the event – particularly since Victoria is his home-state.
“We held the inaugural ROAR in Sydney last October and we wanted to hold one in Melbourne around the same time too but due to the Covid-19 breakouts and lockdowns we simply couldn’t do it,” he said.
“After the vaccination rollout began this year, we started feeling more confident and decided to organise three ROAR events (Melbourne, Sydney and the Gold Coast) as we really want to support all our clinics as much as possible as we know that many have had a tough time in the last 18 months.”
He said the company was particularly eager to support the Victorian industry as they had undeniably suffered the most from Covid-19 breakouts and lockdowns.
“We were however very worried, right until the very last minute, that snap lockdowns, border closures and restrictions on social gatherings were only ever a couple of mystery cases away.”
Fortunately, luck was on ROAR’s side in Melbourne.
The event was held just nine days before Victoria’s recent Covid-19 outbreak on May 24 and the start of Victoria’s fourth lockdown on May 27.
“It was so good that we were able to at least unite the Victorian industry in a ‘live’ event for one day,” says Gidon.
“And we can’t wait to hold an even bigger and better ROAR Melbourne next year.”
