The Consumer Has Spoken
A study conducted by the US-based Beryl Institute looked at consumer attitudes to their experiences with physicians and medical practices.
Respondents were asked to voice...
How to use social media to achieve your business goals
Social media is reshaping the aesthetics industry faster than you think. Here’s how to maximise your clinic’s awareness, engagement, leads and patient retention.
Your potential...
Welcome to the ‘next normal’
As the aesthetics industry slowly starts to get back on its feet post-COVID-19, New York marketing expert Wendy Lewis says your patients need empathy...
The Celebrity Effect
Reality or illusion? We spoke with plastic surgeon Dr Malcolm Linsell, who earlier this year presented at COSMEDICON 2020 on celebrities and their influence...
Nip, Tuck… Smile! Cosmetic Surgery In The Vanity Age
Body image researcher and clinician Roberta Honigman describes the new selfie-centric marketplace, its distortion of reality and its effect on cosmetic surgery.
Appearance, presentation and...
Clinic reopening post-COVID-19: a precautionary tale from China
The following is an excerpt from an article pending print in Plastic and Reconstructive Surgery: 32.
The government announced a lockdown to Wuhan on January...
Consensus guidelines for safe reopening after COVID-19
The reopening of society is likely to happen slowly and in a phased manner while keeping a focus on the strict infection control measures...
Is patient loyalty enough?
Relying on patient loyalty is no longer enough to succeed in the current aesthetic market, says Kentucky-based plastic surgeon Dr M Bradley Calobrace.
Understanding consumer...
Managing acute emergencies in the cosmetic clinic
In the event of a medical emergency, does your clinic have a protocol in place? At COSMEDICON 2020 Dr Sean Arendse presented on the...
Why online reviews matter
Online reviews and ratings are becoming the No 1 factor in shaping your brand reputation and are a key way for new patients to...
