How to recognise opportunities for growth
To survive and thrive during and after COVID-19, change is imperative, says Ricky Allen.
According to the late former President John F. Kennedy, ‘The Chinese...
The COVID-19 Experience
We asked aesthetic practitioners throughout Australia how the pandemic has impacted their practice. Here are their insights on how to relate, rebuild and stay...
How to plan your exit strategy
Suzie Hoitink, ex-director of Clear Complexion Clinics, shares her biggest learnings from selling to an ASX-listed company.
When we finally sold Clear Complexions Clinics to...
The Invisible Generation
Are people over 50 digging themselves into a proverbial early grave? Age-old stereotypes and self-perceptions can have a crippling effect on self-esteem, creativity and...
The Consumer Has Spoken
A study conducted by the US-based Beryl Institute looked at consumer attitudes to their experiences with physicians and medical practices.
Respondents were asked to voice...
How to use social media to achieve your business goals
Social media is reshaping the aesthetics industry faster than you think. Here’s how to maximise your clinic’s awareness, engagement, leads and patient retention.
Your potential...
Welcome to the ‘next normal’
As the aesthetics industry slowly starts to get back on its feet post-COVID-19, New York marketing expert Wendy Lewis says your patients need empathy...
The Celebrity Effect
Reality or illusion? We spoke with plastic surgeon Dr Malcolm Linsell, who earlier this year presented at COSMEDICON 2020 on celebrities and their influence...
Nip, Tuck… Smile! Cosmetic Surgery In The Vanity Age
Body image researcher and clinician Roberta Honigman describes the new selfie-centric marketplace, its distortion of reality and its effect on cosmetic surgery.
Appearance, presentation and...
Thrust Into Leadership
One of the greatest challenges faced by doctors becoming medical business owners is identifying where they fit within their own organisation.
Going into private practice,...
