How I lost $100 Million: Lessons from The Cosmetic Institute
David Segal, former managing director of The Cosmetic Institute (TCI) and Inside Aesthetics podcast co-host, shares an unfiltered account of success and failure in...
10 Years of Change
As we mark the 10th anniversary of Aesthetic Medical Practitioner, we reflect on the major events featured in the magazine and that shaped our...
Maintaining your website’s page ranking in 2025
As the primary touchpoint for potential patients, your website remains one of your most valuable marketing assets. But with recent changes to Google’s search...
How to elevate the patient experience
Listening to what your patients have to say about you is invaluable. Here, industry analyst Kerry Bielik presents a case study of the business...
How to maximise results and boost patient retention with combination therapies
If you’re looking for a business lifeline for your clinic in 2025, look no further than combination therapies.
Combination treatment is more than just prepping...
What is your cybersecurity strategy?
In 2023, the average cost of a cyber attack to a small business in Australia was $46,000.
Australian medical practices, including aesthetic clinics, face an...
Does technology make cosmetic injecting safe?
Ultrasound-guided injecting is on the rise – but is it giving a false of sense of security?
Dermal filler injections are one of the most...
Behind the collapse of UK aesthetic chain SK:N
July’s bombshell ‘overnight closure’ of prominent UK aesthetic chain SK:N’s 70 clinics across Britain followed closely upon similar unforeseen English dramas at Laser Clinics...
Future-proof your practice with AI
Implementing AI into your practice is no longer optional – it’s essential.
In today’s world, marketing strategies are rapidly changing, especially in the new era...
Menopause and the aesthetic medical clinic
Menopause, long an underserved health topic, is moving out of the shadows and going mainstream – and Australia’s aesthetic practitioners have an important role...
