Lashes are in! Obagi and The Global Beauty Group launch NuCil Eyelash Enhancing Serum

Aesthetic and medical-grade technology leaders, The Global Beauty Group are thrilled to introduce NuCil™ Eyelash Enhancing Serum to clinics across Australia and New Zealand. Thanks to a unique combination of key ingredients, NuCil’s proprietary formula supports and encourages the growth of fuller, longer more voluminous-looking lashes in as little as 8 weeks time.

In clinical trials, after 16 weeks of use:

• 93% of participants said their eyelashes showed visible improvement
• 89% of participants said their eyelashes looked thicker
• 89% of participants said their eyelashes looked more densely packed
• Overall outperforms leading competitor in as early as 8 weeks

Powered by proprietary NouriPlex™ Technology, Obagi’s NuCil™ Eyelash Enhancing Serum is Physician endorsed, Ophthalmologist tested and allows users to:

• Naturally grow luscious, thicker, more defined-looking lashes
• Achieve visible results that continually build, day after day
• Enjoy 100% real lashes without the time and cost of extensions
• See clinically proven results from as early as 8 weeks

With lash extensions being one of the biggest trends of 2021, the obsession with long beautiful-looking lashes isn’t slowing down anytime soon. In the current “lash-culture” climate, many think of lashes as mandatory as getting one’s hair or nails done. With the cost of lash extensions being between $80 to $300 and with “re-fills” costing $50-$100 every week or 2^nd week, women can on average, spend approximately $160 a month on lashes alone. Extensions are also one of the most time-intensive beauty treatments, with appointments usually taking at minimum 2 hours with absolutely nothing to do to pass the time. Nu-Cil™ offers a natural alternative and cost-effective solution to both false lashes and lash extensions by offering users the chance to grow their own thick, full-looking lashes at a fraction of the cost and without the time and maintenance that extensions require.

Over time, the natural lash growth cycle can be affected by factors such as hormones, stress levels, daily wear and tear thanks to makeup and removers, as well as the natural aging process. All of these elements can cause a decrease in lash volume, density and condition, resulting in a much sparser-looking lash band than many would like.

The lash cycle can be divided into 3 cycles, with the “anagen” phase being when eyelashes experience growth. By combining 4 powerful ingredients, NuCil™’s patented NuriPlex™ technology specifically targets this phase by encouraging and improving natural lash growth and nourishing lashes.

1. Biotin is an ingredient known to support and encourage Keratin production, to increase lash thickness and fullness.
2. Proprietary Lip Compound targets the anagen phase of the lash cycle to encourage increased growth.
3. Sodium Hyaluronate nourishes lashes and provides moisture needed to grow more voluminous-looking lashes.
4. Panthenol helps to hydrate, enhance shine and soften lashes.

The global false eyelashes market size was valued at USD 1.136 billion in 2020 and is projected to reach USD 2.31 billion by 2028, with the Asia Pacific market expected to be the fastest growing market in the coming years. In short, woman’s desire for long, fluttery lashes isn’t going anywhere, with many looking for more a permanent and cost-effective solution.

With regular daily use, NuCil Eyelash Enhancing Serum allows users a fast and easy way to naturally grow their own lush, healthy and full-looking lashes. With impressive clinical trials and backed by Obagi’s 30-year innovation and science, NuCil Eyelash Enhancing Serum allows business owners to offer an alternative to expensive and time-consuming extensions, with the guarantee of repeat business.