With highly customisable parameters, absolute control and lower downtime, the Venus Viva MD is making its mark in the lucrative radiofrequency skin resurfacing market.
The pursuit of ‘flawless skin’ is one of the key factors contributing to the rapidly growing consumer demand for skin resurfacing treatments. Although most people know that images of perfect, often ‘poreless’ skin that dominate social media are heavily filtered, many still want that skin in real life and are prepared to pay for it.
Indeed, according to Grand View Research, global demand for skin resurfacing treatments reached US$232.2 million last year – and is likely to continue growing at more than seven percent per annum for the next five years.
The Venus Viva MD is making its mark in this highly lucrative market. Powered by NanoFractional Radio Frequency (RF), the tabletop device offers highly customised treatments that deliver optimal results, with minimal discomfort and downtime, to all patients.
The Venus Viva MD gives practitioners total control of ablation and coagulation settings. This means users can customise treatment to dramatically improve the appearance of skin imperfections (including acne scars, stretch marks, rosacea, enlarged pores, wrinkles and pigmentation) on every patient. Not surprisingly, in one published study, 100 percent of patients rated their satisfaction with the results of NanoFractional RF treatments as ‘Excellent’, ‘Very Good’, or ‘Good’.1 The Venus Viva MD can achieve such impressive results thanks to its two applicators: Venus Viva MD applicator with SmartScan Technology and the Venus Viva Diamondpolar Applicator With (Mp) Technology.
The Venus Viva MD Applicator
The Venus Viva MD applicator resurfaces the skin using ablation and coagulation to treat mild to severe skin conditions. The applicator delivers NanoFractional RF via two tip options: the 80-pin tip and the 160 pin tip.
Designed to treat a wide range of conditions, the160-pin tip is proven to improve the appearance of textural irregularities, fine lines, dyschromia, enlarged pores and striae. In one published clinical study, patients treated with the tip saw remarkable improvements to uneven skin texture and mild rhytides, and gave the treatment an average satisfaction rating of 3.8 out of 4 on the Likert scale.2
The 80-pin tip, which delivers a greater amount of energy per pin and has a lower pin density per area, is designed to treat more severe dermatological concerns such as acne scarring and deep wrinkles. In a recent study, a blinded evaluation showed a 25 percent better GAIS for acne scarring with the 80-pin tip while keeping the pain low (3.24 Pain VAS score).3
Smart Scan technology
The Venus Viva MD applicator is equipped with proprietary SmartScan technology to ensure uniform energy distribution. SmartScan uses a unique algorithm to scan between randomised groups of pins to deliver energy at variable densities with each pulse. This enables diffe ent levels of ablation and coagulation of the epidermis and dermis at one time, to ensure safer energy delivery for effective esurfacing of all skin types.4 SmartScan also uses a unique algorithm to generate a pattern, ensuring an even distribution of energy over the treatment area.
DiamondPolar applicator with (MP) technology
The Venus Viva DiamondPolar applicator uses proprietary (MP)2 technology, which is a combination of Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF), to treat moderate to severe wrinkles and rhytides.
Multi-Polar RF uses a unique algorithm to deliver more homogeneous heating to multiple tissue depths, allowing a faster buildup of heat and easier maintenance of therapeutic temperature. The effect of Multi-Polar RF is enhanced by PEMF, a non-thermal technology emitted through the applicator’s electrodes. RF directly stimulates fib oblasts while PEMF induces fib oblast proliferation through the release of the growth factor FGF-2.5
(MP)2 is proven and effective in remodelling of collagen, leading to firmer skin, and the c eation of new capillaries, which renew blood supply.6
Delivering the promise
Venus Concept Australia education manager Whitney Stronach says the Venus Viva MD delivers dramatic results to aesthetic practitioners and their clients.
‘Aesthetic professionals know no two skins alike, but unfortunately, many skin treatments, particularly skin resurfacing treatments, still can’t be safely customised,’ she says. ‘In the past, this has meant that many clinics have had to turn away prospective clients because they know they can’t give them the results they expect or, worse, could even worsen their skin.
‘Thanks to the Viva, which can easily treat conditions that have previously been a challenge to resolve, clinics can now offer real hope with a real treatment that delivers real results to all their clients. ‘They no longer have to turn away clients whose skin doesn’t fit standard settings.’
In fact, according to Stronach, the Venus Viva MD is so customisable it can effectively eplace all other skin resurfacing devices in many clinics. ‘From experience with our clinic partners, we know that the Venus Viva can help all clients improve their skin. Flawless skin may not be possible for everyone, but the Venus Viva MD can dramatically improve the appearance of every skin.
‘It is the only skin resurfacing system that most aesthetic clinics will ever need.’ AMP
For more information, visit venusconcept.com/en-au/venus-viva-md.htm
1. Ray, M., & Gold, M. (2015). A retrospective study of patient satisfaction following a trial of nano-fractional RF treatment. Journal of Drugs in Dermatology, 14(11), 1268-1271.
2. Bohnert, K., Dorizas, A., & Sadick, N. (2017). Prospective, pilot evaluation of the performance of nanofractional radiofrequency for improvement of skin texture via skin resurfacing. Journal of Cosmetic Dermatology, 17(1), 61-65. doi:10.1111/jocd.12398.
3. Data on File.
4. Addato, M. A., M.D. (n.d.). Clinical Experience with a Novel NanoFractional Radiofrequency Based Aesthetic Device Used for the Improvement of Scars. Geneva: Skinpulse Dermatology, Laser & Beauty Center
5. Callaghan, M. J., Chang, E. I., Seiser, N., Aarabi, S., Ghali, S., Kinnucan, E. R., . . . Gurtner, G. C. (2008). Pulsed Electromagnetic Fields Accelerate Normal and Diabetic Wound Healing by Increasing Endogenous FGF-2 Release. Plastic and Reconstructive Surgery, 121(1), 130-141. doi:10.1097/01. prs.0000293761.27219.84.
6. Soda, A., Ikehara, T., Kinouchi, Y., & Yoshizaki, K. (2008). Effect of exposure to an extremely low frequency-electromagnetic field on the cellular collagen with respect to signaling pathways in osteoblast-like cells. The journal of medical investigation, 55, 3-4, 267-78
Q&A with Dr Rahma Targett
Owner, Advanced Cosmetic Medicine, North Adelaide
When and why did you open Advanced Cosmetic Medicine (ACM)?
I opened the clinic in 2016 as a passion project. This passion soon flourished into a highly successful business with a huge number of satisfied and eturning patients. We strive to help each and every patient reach their aesthetic goals and take great pride knowing every patient is treated with the utmost care and always walks out with a smile on their face.
What treatments does the clinic offer?
We offer a large variety of medical and cosmetic procedures. Medical procedures include primary care dermatology services such as skin cancer checks and lesion removals (including moles, tags, birthmarks, milia and cherry angiomas), while cosmetic procedures include injectables (dermal filler and anti wrinkle), laser, Factor4, PRP, thread lifts ‒ and RF treatments with the Venus Viva MD.
When and why did you choose the Venus Viva MD for your clinic?
I introduced the Venus Viva MD into the clinic early this year as it is the most up-to-date skin resurfacing technology. The NanoFractional Radio Frequency (RF) combined with Smart Scan Technology allows me and my aesthetician to control the amount of ablation, coagulation and resurfacing needed to safely treat almost all of our patients’ skin concerns.
What results are you achieving with the Venus Viva MD? We are using the Venus Viva MD to target an array of problems, including acne scarring, wrinkles, enlarged pores, uneven skin texture, pigmentation and stretch marks. For example, we used the Diamond Polar applicator, which our patients say feels like a hot-stone massage, to treat a patient who had large stretch marks on her tummy from a past pregnancy. Venus Concept recommends 3-6 treatments, four weeks apart, for optimal results for such patients, but after just one treatment (two passes using the 260v and the 15ms setting), the patient saw a significant improvement just one week later!
What has been the response from clients?
Before the Venus Viva MD arrived in the clinic, we had an extensive waiting list of patients interested in the treatment and have had lots of positive reviews since. It is a highly requested procedure, and I highly recommend it to many of my clients as it is such an effective and safe procedure that delivers the results they want.
