Potential patients are bombarded everyday with marketing jargon and rhetoric from beauty and skincare companies tapping into their desire for self-improvement. As professionals, it is our job to cut through all that noise and provide them with real and effective solutions to their skin concerns.
When it comes to treating your patients’ skin and helping them meet their skin goals, there is nothing more important than skin analysis. Today, technology enhanced skin analysis is one of the most vital and powerful tools that skin professionals have at their disposal to assist and engage patients in their skin health journey.
The consultation process
A thorough consultation is key to understanding any patient’s skin goals and introducing a professional skin analysis diagnostic tool is essential for spas and clinics looking to go the extra mile and provide first-rate service for their clientele. Previously practitioners had to rely on simpler devices such as woods lamps, now, thanks to advances in technology, they can take a deeper look to discover what’s really going on beneath the surface of a patient’s skin.
Not only do professional analysers provide a visual representation of a patient’s skin that can help practitioners diagnose conditions not necessarily visible to the naked eye, they also provide invaluable information about an individual’s particular skin condition that can then be used to recommend treatments, services and skincare. Allowing patients to see a true visual representation of their skin not only allows for transparency, it also provides a benchmark that will allow you and your patient to review their progress over time.
The advantages of professional diagnostic tools
With an advanced skin analysis diagnostic tool or skin imaging device, providers are empowered to prescribe accurate and effective plans that are tailored to a meet a patient’s individual skin needs.
Using information gleaned from a professional analysis, providers can then develop customised treatment plans along with relevant and appropriate product recommendations. Discussing a patient’s skin goals and encouraging them to get actively involved in their skincare journey is extremely important. Engaging patients in this process and allowing them to participate in the process, helps to build trust and fosters loyalty – a must for any successful clinic. Backing up your recommendations with visual evidence only further encourages your patient to trust in your services and expertise.
We had a chat to our friends over at The Global Beauty Group to discuss their two most popular skin analysis devices. Available exclusively from The Global Beauty Group, there are now two versions available of their popular OBSERV diagnostic device – the new OBSERV 320 by Sylton is the latest in the family of OBSERV diagnostic devices and offers a simplified version of the award-winning OBSERV 520x skin analysis technology.
With the launch of the new streamlined OBSERV 320 device, transformational consultations that illustrate skin concerns to maximise patient investment in skin care and treatments are now more affordable than ever. When it comes to setting practitioners up for success, The Global Beauty Group recognises the importance of professional skin analysis and therefore wants to make sure that professional skin analysis devices are accessible for clinics of all shapes and sizes.
Both the OBSERV520X and its counterpart the OBSERV 320 are state-of-the art skin diagnostic tools that assist professional dermatologists, clinicians and aestheticians with accurate skin diagnosis at both the epidermal and dermal layer. This interactive approach to skin consultations, backed up by visual evidence that is easy for the patient to understand is an effective way to build patient trust – thus enabling skin professionals to confidently direct patients toward treatment and product recommendations.
Both devices are designed to support skin professionals to easily identify common skin concerns with comprehensive detailed skin scanner analysis modes including: Daylight, Texture, Pigmentation, Redness and Firmness. Viewed in the inteactive OBSERV app, facial skin analysis and comparison modes help clinicians to better understand skin concerns for effective and result-oriented treatment planning. Skin professionals can then customise their OBSERV skin health report to incorporate recommended skin care and treatment plans, send reports direct to the patient and track patient results over time.
OBSERV 320 and OBSERV520X supports aesthetic business to grow with:
- Engaged patients who are educated about and invested in the future of their skin
- Increased skin care sales and treatment bookings organically
- Strengthened patient trust, retention and loyalty
- Rapid, time effective consultations with images taken in as little as 4 seconds
- Multiple modes of engaging, interactive skin analysis that illustrate common skin concerns as well as visually supporting a practitioners knowledge and expertise
- Visual displays of treatment progress with easy-to-understand side by side comparisons, follow ups and future progress evaluations
- Easy to use, interactive software that provides highly accurate diagnostic imagery, allowing for more accurate, finely-tuned treatment plans
- Built in patient profiles that store images, consultation notes and help track results over time
- Sylton Safe Cloud Technology for secure patient data accessible from multiple devices
- Skin health recommendation reports that can be easily printed, emailed or texted to patients
- Affordable, effective technology enhanced skin analysis available from as little as $92 per week
Technology enhanced skin analysis with skin analysis machines, empower clinicians to confidently conduct consultations, whilst increasing patient loyalty and maximising treatment and skin care revenue.
To learn more about how technology enhanced skin analysis with diagnostic tools such as the OBSERV 320 and the OBSERV520X can help grow your business, call wholesale beauty suppliers The Global Beauty Group on 1300 006 607, or visit www.theglobalbeautygroup.com.au
