Ultraformer III, the most advanced ultrasound lifting, tightening and contouring technology in the world, is unleashing a powerful new campaign with Kate Waterhouse as its lead face.
With a promise of “no downtime, more compliments”, Cryomed’s highly successful Ultraformer III device is set to extend its leadership in non-surgical skin tightening even further with its new “Thanks, It’s Ultraformer” consumer campaign.
The campaign, which will be used in Australia, New Zealand and Asia, is partnering with Australia’s racing royalty Kate Waterhouse, alongside Icy Ling (Australian/ Chinese influencer) and Lynette Phillips (CEO, MaxMediaLab). Complete with an entire production crew, the campaign will follow their skin journey with Ultraformer III treatments and capture the process first-hand.
Alongside a heavy multi-media presence with Waterhouse as the lead face and Ling and Phillips as the supporting faces, the campaign will run across multiple platforms, with a new dedicated consumer landing page, social, digital and print advertising, media one-on-ones and talent posts on social channels.
Ultraformer III, exclusively distributed in Australia and New Zealand by Cryomed, is the world’s first and only micro and macro- focused ultrasound (MMFU) system for contouring the face, neck and body. This highly profitable device has become the treatment of choice for patients and practitioners around the world – with millions of treatments performed.
‘Ultraformer III is one of the hero devices amongst the Cryomed portfolio, and we want to educate both consumers and practitioners about the fantastic results we see from this treatment. The consumer campaign is designed to do just that,’ says Krystian Szuba, General Manager of Cryomed Aesthetics. ‘The “Thanks, It’s Ultraformer” campaign will target consumers, media and trade for a comprehensive marketing approach and showcase Ultraformer III like never before.
‘The “why” behind this campaign is our clinics. It’s our way of giving back and supporting our network. We are proud to be the only supplier of the Ultraformer III in Australia and New Zealand, and we hear success stories from across the country, day in and day out. Ultraformer III is one of the fastest-growing and most requested treatments, backed by proven results. We want to put the capabilities of the Ultraformer III on the radar of consumers and media and make Ultraformer III a household name.’ AMP
Thanks, it’s Ultraformer:
Key messaging
- Ultra-lift – see results of a natural-looking lift after a single treatment with the use of micro-focused ultrasound energy contracting collagen fibres deep in the subcutaneous layer.
- Ultra-safe – no lights or lasers mean it can safely target delicate areas all over the body with no downtime, all skin types.
- Ultra-technology – the world’s No.1 non-surgical facelift trusted by doctors all over the world.
Thanks, it’s Ultraformer:
Key aims
- Generate more consumer demand for Ultraformer treatments and in turn generate more clinic demand for the procedure.
- Educate and inform the public that there are non-invasive alternatives to surgery, threads and injectables for laxity and skin tightening, and thereby build demand for the category. Generate HIFU consumer awareness and the unique benefits of Ultraformer III.
A world leader in non-invasive lifting & tightening
- Millions of treatments performed worldwide
- Improvement rates of more than 95%
- No downtime, comfortable non-invasive non-laser treatment
- Immediate, natural-looking results with gradual longer term results
- Alternative to surgery or anti-wrinkle injections
- Variety of Micro and Macro Focused clip-in cartridges for treatments on the face, eyes, neck and body
- High profitability / ROI
- Excellent patient satisfaction
- Delegate to suitably trained staff
- Low running cost
Ultraformer III is distributed by Cryomed Aesthetics. For more information call 1300 346 448 or visit www.cryomed.com.au
