Venus Concept and Venus Williams have joined forces to promote the Venus Bliss body contouring device, a new non-invasive fat reduction system.
A recent addition to the nonsurgical body contouring market, Venus Bliss is a comprehensive solution for circumferential fat reduction, skin tightening and body contouring with no usage fees per treatment.
It combines two distinct modalities ‒ four diode laser applicators and an (MP)2 applicator (powered by Multi-Polar Radio Frequency, Pulsed Electro Magnetic Fields and VariPulse technology) ‒ to reduce fat on the abdomen and fl anks as well as cellulite around the abdomen, buttocks and thighs.
Tennis legend, entrepreneur, fashion icon, and women’s rights advocate, Venus Williams was recently announced as the global ambassador for Venus Bliss.
A perfect match
Williams said the new role was “a perfect fit” – even before she became an ambassador she had already had a series of Venus Bliss treatments (including one session in Australia) and loved the results.
Williams told Yahoo Finance she was excited to take on the ambassadorship as Venus Bliss was something she “believes in”.
‘Everything I am involved with is [around] wellness, self-care, beauty, sport,’ she said. ‘I have to take out time for self-care, and that was part of the reason I tried Venus Bliss… I just wanted to maintain how I felt and looked about myself.’ In her new role as Venus Bliss ambassador, Williams will work closely with Venus Concept on brand awareness campaigns – this will also feature on her Instagram account (1.4 million followers) and Facebook page (3+ million followers).
Venus Concept Australia education manager Whitney Stronach believes Venus’s endorsement of Bliss will dramatically increase the popularity of the treatment around the country.
‘The planets have truly aligned for all our Venus Bliss clinics and their clients,’ she said.
‘Venus Bliss really can help the many Australians who struggle to lose fat on their stomach and hips, but unfortunately, many are missing out on the treatment simply because they don’t know about it or don’t believe it actually works. Williams’ endorsement of Bliss (which has gained FDA-approval and has proven its effectiveness in clinics*) will have a huge impact on people’s awareness and trust in the brand as she is renowned for being super fit and healthy‒ and for ‘keeping it real’ on social media.
‘Williams will attract many people to clinics [offering Venus Bliss], and she will also attract many who have seen, heard or read about the treatment but have been hesitatant because they aren’t convinced of its effectiveness.’ Readily acknowledging that there are now numerous fat-reduction devices available in Australia, Stronach is confident that enus Bliss, with a little help from Venus Williams, will quickly become the most desired – simply because ‘it delivers the results that people want’. AMP
* One 30-patient study in which all patients received the Bliss treatment to either their flanks or abdomen resulted in “a statistically significant reduction in adipose layer thickness” for the majority, with over 90 percent describing the treatment as comfortable.
For more information, call 0416 022 096 or email gsilverman@venusconcept.com www.venusconcept.com/en-au/
