The Business of Beauty Seminar Series united industry leaders across Australia to share insights on business growth, branding and innovation, equipping attendees with tools to excel in the evolving aesthetics industry.
The 2024 Business of Beauty Seminar Series held across Sydney, Melbourne attracted a diverse audience of aspiring entrepreneurs, established clinic owners. and aesthetic professionals, the events provided valuable opportunities to enhance skills and drive business growth in the evolving aesthetics industry.
The expert presentations kicked off with Dr John Flynn (Cosmedic and Skin Clinic), who shared invaluable strategies for practice building, focusing on broadening the scope of services and mitigating economic risks to ensure long-term business stability.
In her ‘Brand Alchemy’ presentation, Nicole Dabeau (Mental Creative) explored how to transform the ordinary into the extraordinary defining what makes a clinic unique and how to build a real, relatable and unforgettable brand.
Dermatopathologist Dr Eric Song (AF Aesthetics), led an insightful session focusing on how the science behind the Clear + Brilliant Touch system can maximise the results for patients to improve loyalty.
Integrating cosmeceutical skincare and unique brand positioning was discussed by Dr Ian Chinsee (Inigo Cosmetic) and Dr Sarah Tranter (Dr Tranter Aesthetics). They highlighted the importance of choosing treatments that deliver results and combining treatments to elevate patient outcomes and loyalty using iS Clinical as their example.
Serial entrepreneur and founder of Australian Skin Clinics, Deb Farnworth-Wood, gave a 360-degree view on selecting and implementing a new technology to attract and retain clients, using Clear + Brilliant Touch as the basis.
Dr Sean Arnedse (Flawless Rejuvenation Skin Clinic + Flawless Hair Restoration) gave insights into his experience partnering with Hydrafacial to improve practice profitability and clinical outcomes.
The final presentation saw Ricky Allen (Aesthetic Reconstructions) exploring how integrating companion sales and adjunct therapies can significantly boost your bottom line. She described strategies to effectively bundle services and products, enhance client satisfaction and increase revenue streams.
The formal part of each seminar concluded with a lively Q&A panel discussion. This was followed by networking events from sponsors Clear + Brilliant Touch (who were celebrating the launch of this new technology), Hydrafacial and iS Clinical. Attendees networked, friendships were made and re- established while a superb electric violinist entertained.
Overall, the seminar series provided a rich platform for networking, practical learning and access to expert insights on business growth in aesthetics. It attracted participants eager to refine their business approach, and the involvement of respected sponsors added depth to the sessions, leaving attendees with actionable knowledge and a refreshed outlook on building a successful business.
Did you miss the event? Videos of the presentations are now viewable for free in the Aesthetic Medical Practitioner Education Channel.
