Aesthetics is about more than just looks, and the new Merz campaign aims to bring confidence to life.
This June, Merz Aesthetics announced its ‘Confidence to Be’ campaign, a global effort to celebrate confidence and highlight the boost in confidence individuals can experience after undergoing aesthetic treatments.
Held at the beautiful Doltone House at Jones Bay Wharf in Sydney, the Australian campaign kicked off with exquisite – and deeply vulnerable – videos and imagery of the treatment journeys of 30 patients, captured by Woodrow Wilson from Clinical Imaging Australia.
The event also highlighted findings from METIS Healthcare Research on the impact that aesthetic treatments can have on patients’ confidence and self-esteem. Cosmetic physician Dr Joseph Hkeik along with clinical psychologist Dr Toni Pikoos discussed the research and findings, which provide astute insight into what ‘confidence’ means to patients and how it may impact their decisions regarding, and experience with, cosmetic injections.
‘As aesthetic physicians, we are trying to empower people with confidence, to be able to not have any inhibitions, to become better people in every aspect of their lives,’ says
Dr Hkeik. ‘Confidence propels us to our destiny in what we are supposed to become. This is a positive industry, not a negative one.’ AMP
