On 10 September 2025, industry professionals and the Luxura Australia team gathered for the launch of IDENEL Professional – a premium clinical skincare brand making its Australian debut.
At an elegant launch hosted by Bianca Dye at The Langham, Gold Coast, Luxura Australia unveiled IDENEL Professional to the Australian market. Guests were taken through the science and strategy behind the Korean-born brand, which has more than 20 years of research supporting its patented Altum® Peptide Delivery System.
This innovation powers IDENEL’s hero treatment, Peptaxel™, a micro-invasive skin rejuvenation therapy designed to deliver exceptional absorption, results and high levels of safety.
Shelby McPhail, founder of Luxura Australia, welcomed attendees and outlined her vision for bringing this globally respected brand to local clinics. Her introduction was followed by Jessica Bollington, skin and mindset coach and owner
of Integrative Facialist, who delivered an insightful scientific presentation on the technology underpinning IDENEL’s formulations. She later demonstrated a live Peptaxel™ treatment, giving guests a first-hand look at its professional application and visible results.
Adding a strategic business perspective, Karla McPhail, CEO of The Real Group and former Telstra Business Woman of the Year, shared insights into the commercial advantages of integrating IDENEL Professional into clinic offerings.
The evening highlighted IDENEL’s commitment to science-led innovation and positioned the brand as a credible addition to Australia’s professional skincare landscape.
