Following the acquisition of Eden Laser Clinics by SILK Laser Australia, an exciting transformation is underway in the landscape of medi-aesthetics across New South Wales. Eden Laser Clinics has undergone a comprehensive rebranding effort to become SILK Laser Clinics, aligning with SILK’s renowned reputation for exceptional service and advanced aesthetic treatments.
To further elevate its presence in Sydney, SILK Laser Clinics launched a major awareness campaign yesterday. This multi-faceted marketing effort will engage the Sydney community through various key media components, including retail, large format and bus shelter PDOOH (Proximity Digital Out-of-Home), Radio, and Social Media. The campaign will be activated across key retail locations such as Westfield Eastgardens, Hurstville, Hornsby, Liverpool & Penrith as well as, Macarthur Square and Bankstown Central. The campaign will run from Sunday, 2nd March 2025, with a strong call-to-action driving traffic to the nearest SILK Laser Clinics.
The expansion of SILK Laser Clinics in New South Wales broadens the network to 73 locations and reinforces SILK’s position as a leader in medi-aesthetic services in Australia’s most dynamic market.
“This transition marks a significant milestone for us,” said Martin Perelman, Managing Director of Wesfarmers Health, MediAesthetics division and Co-Founder of SILK Laser Clinics. “It’s not just a change in name; it’s a commitment to elevating the standard of aesthetic beauty experiences for our clients. SILK Laser Clinics will continue to o]er the same trusted team, outstanding service, and now, an enhanced aesthetic environment that reflects our dedication to quality and innovation.”
Established as a strategic move to consolidate and enhance customer experience, the rebranding initiative underscores SILK’s commitment to providing premium medi-aesthetic solutions. Clients can expect a seamless transition with uninterrupted appointments and access to a wide range of advanced treatments, backed by SILK’s Price Beat Promise and exclusive offers such as the Lifetime Appearance Program, offering 40% off all laser hair removal treatments after 10 sessions.
“At SILK Laser Clinics, we believe in delivering not only results but also a personalised journey towards beauty and confidence,” added Martin. “Our clinics are designed to provide a premium atmosphere where every client can feel comfortable and assured of exceptional outcomes.”
For media and influencers in Sydney, this transition presents a unique opportunity to explore SILK Laser Clinics’ commitment to excellence in medi-aesthetics. The PR campaign will showcase SILK’s state-of-the-art facilities, highly trained staff, and the promise of an unparalleled client experience.
About SILK Laser Clinics
SILK Laser Clinics is Australia’s leading provider of medi-aesthetic services, renowned for its advanced treatments and commitment to customer satisfaction. With a growing network across Australia, SILK Laser Clinics sets the standard for premium beauty and wellness solutions.
For more information on SILK Laser Clinics and its services, please visit https://silklaser.com.au
