As part of our ongoing series on menopause, we explore how aesthetic clinics can integrate menopause-focused services into their treatment offering and build deeper, more meaningful patient connections.
‘Successfully incorporating menopause care into your aesthetic practice begins with a deeper understanding of patients’ needs and the changes they may be experiencing.’
As menopause is increasingly recognised as a critical aspect of women’s health, aesthetic practices have a unique opportunity to support clients during this transitional phase. Addressing menopause-related changes goes beyond skin-deep treatments, offering holistic care that considers the full impact of menopause on a woman’s life.
Menopause care, when approached holistically, can become a cornerstone of a modern aesthetic practice. Here are some ways to incorporate menopause-focused care into your practice:
1. Expand your treatment offerings
Menopause is a complex transition that affects many aspects of a woman’s health and wellbeing, including changes that can influence her physical appearance. The decline in oestrogen and progesterone levels leads to noticeable changes, including loss of collagen and skin elasticity, increased dryness, thinning of the dermis and exacerbation of pigmentation issues like melasma. Facial volume diminishes as fat redistributes, causing hollowing in the cheeks and temples, and skin begins to sag. Hair becomes thinner, and in some cases, facial hair growth increases.
Successfully incorporating menopause care into your aesthetic practice begins with a deeper understanding of patients’ needs and the changes they may be experiencing. Comprehensive menopause-focused consultations should form the foundation of this approach, which offers your patients a safe and empathetic environment to discuss their concerns and goals. Treatments targeting menopause- specific changes can be integrated into care plans, ensuring they align with patients’ unique needs.
For skin health, treatments such as collagen-stimulating procedures – microneedling, radiofrequency and other energy-based technologies, injectable biostimulators, etc – can help restore elasticity and improve overall texture. Incorporating medical-grade skincare products with active ingredients like retinoids, peptides and hyaluronic acid can help combat dryness and support skin regeneration. Chemical peels and laser therapies can also target pigmentation and texture changes associated with hormonal shifts.
Facial volume restoration is a mainstay treatment. In addition to a regenerative focus using biostimulating treatments, dermal fillers can address volume loss in key areas like the cheeks, temples and nasolabial folds.
On the body, non-surgical fat reduction technologies and skin- tightening devices can address changes in fat distribution and laxity, offering patients comprehensive solutions that align with their overall wellness goals.
Hair restoration treatments, such as platelet-rich plasma (PRP) therapy and low-level laser therapy, are also gaining traction as women seek to address thinning hair, one of the less-discussed but deeply impactful symptoms of menopause.
‘The demand for solutions that address the symptoms of menopause and its aesthetic impacts is only expected to increase, driven by a more informed and empowered generation of women.’
2. Partner with complementary providers
Menopause is not just a physical transition; it affects emotional health, energy levels and overall wellness. As the aesthetics industry moves towards a more regenerative- focused approach, many clinics are integrating wellness services alongside traditional aesthetic treatments to better meet the evolving demands of patients.
Partnering with hormone replacement therapy (HRT) providers, gynaecologists, GPs, nutritionists or wellness coaches can help your clinic address the root causes of hormonal changes that drive common menopause- related issues, such as skin dryness, fatigue and weight fluctuations.
By combining these partnerships with aesthetic solutions – like collagen-stimulating treatments, non-surgical body contouring and menopause-specific skincare protocols – practices can offer truly comprehensive care.
3. Sign up for menopause-focused training and education
Delivering effective menopause care requires practitioners to understand the nuances of hormonal changes and their implications. Training in hormonal health,
coupled with staying abreast of the latest technologies and treatment techniques, is essential. Consider investing in specialised training, including courses on hormonal health, and attending menopause- focused seminars, workshops and other educational events.
4. Build (and market) a menopause-friendly practice
A successful menopause-focused practice goes beyond offering the right treatments. It begins with creating an environment that feels welcoming, supportive and inclusive.
This starts with the consultation process. Encourage your patients to share their concerns and goals openly. Using detailed patient intake forms can help uncover concerns related to skin health, body changes and emotional wellbeing.
Marketing also plays a critical role. Clinics should embrace targeted campaigns that normalise menopause conversations. This might include educational content such as blogs, webinars or in- clinic events that demystify menopause symptoms and treatment options. These initiatives not only shine a light on this previously underrepresented topic but also positions your clinic as a leader in this space.
The imagery and messaging within your clinic itself are just as important. Do the images on display reflect the menopause market? Featuring diverse, age- appropriate visuals of confident, vibrant women can resonate with menopausal patients and make them feel seen and valued. From marketing materials to social media content and in-clinic posters, every touchpoint should reinforce the idea that menopause care is a central part of your clinic’s offerings.
As mentioned above, collaborating with other healthcare professionals, such as GPs, gynaecologists and mental health experts, further elevates the standard of care. These partnerships ensure that patients receive comprehensive support, addressing both their aesthetic and medical needs.
As conversations around menopause grow louder, aesthetic practices have an opportunity to lead the way in providing meaningful care. The demand for solutions that address the symptoms of menopause and its aesthetic impacts is only expected to increase, driven by a more informed and empowered generation of women. Clinics that adapt to this demand by offering thoughtful, holistic care will not only meet a growing market need but also position themselves as leaders in an increasingly competitive industry.
Integrating menopause care is more than a business decision – it’s a commitment to supporting women and addressing their needs during this pivotal life stage.
