You don’t have do it all on your own, says specialist consultant Hanya Oversby. Discover the freedom of outsourcing to increase profits and decrease headaches.
Business owners found themselves in trying times in 2021. While the disruption of COVID-19 may seem threatening, it forces us to look at our businesses in a different way and embrace a new landscape.
Challenges for the business owner
As a business owner of an aesthetic practice, you often need to be both the manager and the clinician. The challenges stemming from this dual role include:
- Being time poor
- Lack of experience and/or confidence in business
- Managing staff
- Keeping abreast of legislation
- Managing COVID lockdowns.
Traditionally, aesthetic businesses have been able to rely on the efforts of their in-house resources, but the landscape has changed in recent years and an awareness of the importance of outsourcing expert advice in critical areas of the business has been growing.
Outsourcing has become essential to the day-to-day operations for many doctors, practices, hospitals and health organisations. It simply makes good business sense to not have to continually invest in employing more new staff that cost time, money and training.
It’s time to think outside the square to fill gaps in your business where you lack critical expertise or resources.
Benefits of outsourcing
Consultants and specialised service providers offer specialised knowledge and experience not always available in-house. They have been involved in working with many organisations and have developed a high level of skills that will add to the productivity and delivery of outcomes to your organisation in a timely and cost- effective way. By using external resources at the beginning of a project, experts can steer an organisation away from the pitfalls and make the project more likely to deliver the desired outcomes.
The sharing of this specialised knowledge has immense value to the organisation and those staff members who will be implementing the changes.
Solutions for the business owner
There are many ways in which specialised consultants for the aesthetics industry can work with your business, including:
- Business Consultants – Whether you’re starting out or an established doctor-preneur wishing to expand, business consultants help organisations fill gaps where they lack critical expertise or resources. Experts add value to your business by bringing with them concepts and learning from many years of previous experience.
- Business Dashboards – Online document collaboration software
- and client portal solutions are the most effective way to work across teams, with remote workers and with clients and partners. Expert reporting distils key information to help you make the right decisions.
- Online Policies and Procedures
- Online medical practice management software built
by experts help navigate the complexities of running a modern healthcare business, making managing your practice simpler, safer and more efficient.
- Online medical practice management software built
- Clinical Consultants – Clinical skills and practice are continuously evolving in this area of aesthetics. Experts can work with you to upskill, add value and improve the clinical aesthetic outcomes of your practice. Their aim is to accelerate the level of your staff’s clinical skills and confidence.
- Clinical Training – Clinical training with industry-leading cosmetic training organisations ensures clinicians are up to date on the latest techniques and safety protocols and their professional development is supported in a learning environment.
- Environment & Culture Consultants – Learn change management
- skills based upon the adoption of best practice methodologies.
- Marketing Consultants – Specialised healthcare digital marketing for doctors, dentists, medical centres, hospitals, allied health and pharmaceutical.
- Online Marketing Platforms – Provide the ability to collect quality reviews, monitor customer reactions and respond from one platform. These types of systems assist you in managing your online reputation and drive patients to your clinic. They also provide automated processes to engage with enquiries and convert these enquiries into booked patients
- Industrial Relations Experts – Take the confusion out of Fair Work Act advice. These types of experts offer advice on your rights and responsibilities as an employer and can offer assistance in management of your staff
- Transcribing Services – Support your strategic objectives by delivering time-efficient correspondence, overcome employment and staff management challenges and realise actual cost savings.
- Bookkeeping Services – Experienced medical bookkeeping and reporting services keep
track of your books, help you understand your numbers and make smarter business decisions. - Information Technology Experts – Expert medical IT support
and solutions assist in modernising your network infrastructure and upgrading your communication system.
Change management
Many employees resist change and often question why it is necessary. Hiring a third-party expert who recommends change often makes it easier for employees to accept. The consultants can then act as facilitators to implement the change and ensure consistency within the business’s ongoing strategic plans.
External experts can work with you to upskill, add value and improve the clinical aesthetic outcomes of your practice. The aim is to accelerate the level of your staff s clinical skills and confidence
Cost savings
Consultants and specialised service providers can save money when a project of limited duration or a worker who is less than full-time is needed. In addition, the cost of hiring and training staff to deliver the desired outcome or using existing employees could be more expensive, especially when all the associated overheads and employment costs are taken into consideration.
Outsourcing – who do I choose?
Ideally, it is best to use a provider that has specific industry experience and has a good network of strategic partners that understand your practice needs.
Before getting started, check out the bona fides of any individual or company providing outsourced services. This can be done by asking for referees whom you can speak to about their services. Have a written contract outlining your needs and expectations, and insist the outsourcing company seeks your approval before they subcontract any work.
Word of mouth is the best way to find good contractors. Often a contractor you are already using can recommend a reputable strategic partner in another industry.
Outsourcing is a proven, effective way to bring in much-needed expertise into an organisation that allows the business to become more effective, efficient and all the business owner to achieve their goals. AMP
For more information, call 1300 426 926 or email hanya@specialistconsulting.com.au
