4 common mistakes every clinic owner makes

Alma Lasers looks at the most common pitfalls and how to flip them into revenue-driving opportunities for your clinic.

Everybody wants to be successful. For clinic owners, the key to achieving success is to create an impactful (not to mention profitable) practice that doesn’t come to an absolute standstill when you’re not around (yes, this is possible). But how are you supposed to obtain this when the years and years of medical training you’ve received neglected to even touch on the ins and outs of running a successful business? Never mind the fact that while you’re busy treating patients, managing a business, hiring staff, juggling appointments, expanding your offering and networking, you’re also expected to know how to market your clinic!

Running a business can be overwhelming, and sometimes you wish there was a cheat sheet to success that could solve all of your problems. While this remains illusive, there are ways to help mitigate the challenges of clinic ownership.

‘PATIENTS WANT A SKIN TREATMENT THAT HARNESSES THEIR NATURAL BEAUTY; THAT RENEWS THE SKIN AND ENHANCES THEM WITH REAL ENERGY, INSIDE AND OUT. THAT’S ALMA.’
– Kate Hudson, Alma Brand Ambassador

4 common mistakes every clinic owner makes

1. Following trends

Many trends in the cosmetic industry are fleeting, and their effectiveness is not always guaranteed over an extended period of time. Investing in treatments backed by science ensures that patients are more likely to be satisfied with their long-term results, leading to customer loyalty and ultimately your longest, most wide-reaching campaign: a satisfied client who will spread awareness for your clinic through word-of-mouth. Here at Alma, we go beyond the trend by providing pioneering technology that provides reliable, effective treatments with excellent safety profiles.

2. Not surrounding yourself with like-minded people

There are many informative conferences available to practitioners in Australia, which provide abundant opportunities for learning from and connecting with industry leaders – these interactions lead to collaborative opportunities that could make all the difference to your clinic’s success. Alma Academy is one such example – it is an exclusive educational event aimed to strengthen our clients’ skills by providing valuable resources each clinic needs for success. Over the past few years, Alma Academy has brought together top medical practitioners from across the globe, for days of transformative knowledge-sharing and exclusive events.

3. Not standing out

Are you trying your best to market your practice and services but not seeing a result? Are you wondering why some other practices seem to be so successful and busy? And no, buying followers will not make you busier and bring in more clients.

The trick is to take a step back and think about who your target audience is and what your practice’s unique selling points are. From there, you can streamline and fine-tune your marketing strategies. For example, if you are targeting clients between the ages of 20-30, you can make use of social media (think TikTok or Instagram) to reach them with reels and fun content (complying with regulations, of course). At Alma, we provide marketing tools and support to help you to maximise your Alma energy-based device. We have a team of highly experienced marketing specialists that is always happy to help.

4. Investing in the wrong technologies

We understand that when you invest in an energy-based device, it is a calculated risk. It is so much more than a financial investment; it is an investment of your time, energy and your practice’s reputation.

Have you bought a medical device and realised that it is not what you expected it to be? Or, you have not received adequate support to fully maximise the device’s potential? At Alma, we have a holistic approach to building and maintaining relationships – because at the end of the day, if you win, we all win. That’s why we have a team of highly trained experts to take you through the process step-by-step – from identifying potential opportunities in your business, all the way through to seeing clinical results and happy clients. If we can help you feel even just a little bit better today, then you’ll have had a taste of what Alma Lasers Australia is all about. AMP