Hype vs evidence: finding the balance in aesthetic medicine
As consumer trends shape clinic demand, Matt Moncrieff urges the industry to prioritise clinical evidence and patient care over social media buzz.Every month there...
Why selling skincare is essential for aesthetic clinics
We’re all looking for ways to sustain and grow our businesses. Right under our noses is an area of the business which has huge...
Maximise your ROI
Energy-based systems are usually the biggest purchasing decisions made by aesthetic practitioners. Yet many clinics fail to apply basic sound business principles when it...
Beyond the sale
Krystian Szuba, Cryomed Aesthetics ANZ General Manager, shares his views on why beyond point-of-sale support should be a key factor in your decision-making when...
Tariffs, treatments & trade
The Trump administration’s sweeping tariff agenda – briefly tempered by a 90-day pause announced on 12 May – has reignited discussion around global supply...
Beware the price trap
Gareth Pepper, BTL Aesthetics Director ANZ, shares his views on why chasing cheap technology is a recipe for disaster.
In my experience, when it comes...
Navigating legislative change
In this article, which concludes a three-part series (parts 1 & 2: Navigating the recruitment maze & Maintaining HR compliance in the aesthetic medical...
How I lost $100 Million: Lessons from The Cosmetic Institute
David Segal, former managing director of The Cosmetic Institute (TCI) and Inside Aesthetics podcast co-host, shares an unfiltered account of success and failure in...
How to elevate the patient experience
Listening to what your patients have to say about you is invaluable. Here, industry analyst Kerry Bielik presents a case study of the business...
Behind the collapse of UK aesthetic chain SK:N
July’s bombshell ‘overnight closure’ of prominent UK aesthetic chain SK:N’s 70 clinics across Britain followed closely upon similar unforeseen English dramas at Laser Clinics...
