Elizabeth Arden Pro is a line of cosmeceuticals backed by science and a legendary brand name. its presence in your practice can generate a valuable stream of passive income.

Typically, cosmetic patients believe in skincare. Modern-day clients are educated, and usually convinced when it comes to improving skin health and condition through topical ingredients. But they are also discerning. Consumers today want to know about the ingredients used, how they affect the skin and the science and reputation behind the brand.

Enter one of the most well known names in skincare – Elizabeth Arden, now turned “pro”. When a scientific, cosmeceutical-grade commitment to skin health is partnered with a name of such gravitas in the skincare industry, it goes some way in sparking consumer interest and building long-term trust.

The skin health and beauty pyramidElizabeth Arden PRO is distributed in Australia by True Solutions. It is based on science backed by clinical trials, as well as the ‘Skin Health & Beauty Pyramid’. This graphic acts as a simple educational tool for staff and clients. It encompasses the most efficacious ingredients in topical skincare – including peptides, growth factors, retinoids, alpha-hydroxy acids, sun protection, anti-oxidants and DNA enzymes.

Effective concentrations of these ingredients have been optimised in each product to help strengthen the skin’s foundations, transform skin health and improve the condition of the skin’s surface.

Importantly, there’s something for every client in the range. Elizabeth Arden PRO can be used to address specific skin concerns and its products have been categorised into four simple regimens – Problem Prone, Brightening, Age Defying, Hydration and Sensitivity. The skincare is complemented by in-clinic, professional-strength chemical peels also by Elizabeth Arden PRO. These have been designed to provide fast and visible results, with minimal down time.

The Elizabeth Arden PRO line is centered upon new, cutting-edge technologies in the formulation and delivery of cosmeceutical ingredients. For example, AHA Retinoid Conjugate is a patent- pending, biologically designed, single molecule that helps reduce the irritation and side effects normally associated with retinoids. Allyl PQQ is another patent-pending complex, which combines mitochondrial stimulating anti-oxidants to help conquer free-radicals and to promote healthy cell function.

“With Elizabeth Arden PRO, we have an opportunity to provide skin therapists and clients with some of the most advanced skincare technology,” explains Joe Lewis, CEO of US CosmeceuTechs, LLC.

“We believe the combination of these technologies offer new and simple solutions for clients’ skin conditions with improved efficacy, reduced irritation and therefore better results overall.”

The potential of passive income

The benefits of passive income to a cosmetic clinic are multifold. Skincare can be sold in-clinic to help patients extend and improve the results of more invasive cosmetic solutions. Alternatively, patients’ first port of call in hoping to improve the condition of their skin is usually skincare and the advice of a professional. Stocking a range of highly efficacious cosmeceuticals – under such a well-known brand name – can attract these clients and increase the chances of treatment conversion and long-term loyalty.

The inclusion of professional- grade chemical peels in the Elizabeth Arden PRO line means a cosmetic surgery clinic’s income is no longer solely based on the doctor. Chemical peels can be performed by dermal therapists and nurses, and can represent an attractive treatment, or even adjunct, to new and existing patients.

If you haven’t already gone down the passive income path, Elizabeth Arden PRO embodies all those elements attractive to patients looking to improve skin health and achieve a visible result. The brand’s strength, history and leadership in skincare means its presence in your practice will help trigger client interest and generate long-term commitment. AMP

Visit www.true-solutions.com.au or call 1800 808 993

The Elizabeth Arden PRO collaboration

Elizabeth Arden PRO was born through collaborative research between one of the most established cosmetic brands, Elizabeth Arden, and one of the world’s most innovative, leading skincare scientists, Joe Lewis.

Lewis first partnered with Elizabeth Arden Inc. in 2005 to launch Prevage®, which has won more than 160 awards globally. Lewis, a chemist and cosmeceutical skincare researcher, is best known for introducing some of the world’s most cutting-edge skincare ingredients including Alpha-Hydroxy Acid in 1983, Idebenone in 2004 and CoffeeBerry® in 2007.

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