Fraxel – it’s become the staple in skin rejuvenation, the namesake for fractionated laser treatment and, this year, it celebrates its 10th anniversary.

In late 2004, Fraxel technology pioneered fractional laser treatments in the US, just prior to its launch in Australia in 2005. Its introduction to the aesthetic market revolutionised the applicability and possibilities of laser skin resurfacing.

Since its launch, Fraxel, distributed in Australia by iNova Pharmaceuticals, has been adopted in 48 countries worldwide, and has delivered outstanding results in non-surgical skin rejuvenation.

“In my opinion, the results Fraxel delivers are outstanding,” says US dermatologist Dr Vic Narurkar of San Francisco-based Bay Area Laser Institute. “Patient downtime is usually minimal and the outcomes are amazing – for diverse skin types and various ages, and for the types of treatments we can employ.”

With successful adoption across a range of cultures, age groups and skin concerns, Fraxel has stood witness to – and been somewhat responsible for – a drastic shift in consumer attitude. In most instances, this has been towards the growing acceptance of cosmetic surgery in general.

New research1 by Wakefield Research in the US found 91 percent of women consider non-surgical cosmetic procedures more acceptable now compared with 10 years ago.

“In my practice, there is more acceptance today of non-surgical cosmetic procedures, especially laser therapy, because of the advancements in laser fractional technology and consumers’ understanding of these treatments,” explains US dermatologist Dr Elizabeth Tanzi of Washington DC’s Washington Institute of Dermatologic Laser Surgery.

To put this in perspective, American women reported that they would feel more embarrassed to reveal their weight (64 percent) than their cosmetic treatments (36 percent).

Why every practice needs Fraxel

Fraxel DualThe Wakefield Research survey found nearly half (47 percent) of the women surveyed are willing to try a non-surgical cosmetic treatment. And younger women are even more agreeable to it – 55 percent for Millennials, or those born between 1980 and 2000, and 40 percent for Baby Boomers, or those born between 1946 and 1964.

By using non-surgical procedures to build relationships with patients for long-term skin care, practitioners become health advisers, as opposed to simply selling a package of treatments, according to Dr Tanzi. She believes this is the future for dermatologists and skin practitioners alike, and a method to grow their practices and their offerings.

“Patients look at skincare and regular visits to their dermatologists as a small, necessary investment,” Dr Tanzi explains. “Getting patients on a regimen for healthy skin while still in their 30s and 40s is not only the foundation of a solid anti-ageing plan but also ensures the growth of a long-term, trusted relationship.

“As we age, the amount of maintenance required to keep a youthful look will increase, but getting started early is a huge advantage. I have these treatments regularly myself and have seen the benefits firsthand with
my patients.”

Fraxel has become a crucial piece of overall skincare. It’s one of the most well-researched lasers in its category and is continually improved upon to keep with the latest advancements.

“I’ve tried other products and devices, and prefer Fraxel,” says Dr Narurkar. “Part of building relationships with patients is providing consistently effective procedures. Patients must trust their dermatologists, and dermatologists must trust the equipment and technology they use.”

“There are very few things introduced in dermatology or plastic surgery that literally change the industry, that change how physicians think about and approach skincare. Fraxel is one of them. And, even a decade later, Fraxel remains a market leader in fractional laser skin technology, with minimal downtime, while delivering consistent, amazing results.” AMP

1. The Fraxel Survey was conducted by Wakefield Research among 500 US women aged 18+ between March 25 and April 1, 2015

iNova Aesthetics offers a complete range of skin rejuvenation and body contouring solutions, including Fraxel, Thermage, Liposonix, Clear + Brilliant and Obagi skincare.

For enquiries, call 1800 251 150 or email


Fraxel technology allows cosmetic practitioners to provide treatment options that result in an improved, natural look. Consumers today want to look more natural not ‘overdone’ or fake, agree both Dr Narurkar and Dr Tanzi. These leading dermatologists use Fraxel as part of an overall healthy skin regimen for patients. And it seems they’re onto something.

“Maintaining healthy skin and ageing gracefully are priorities for my patients,” explains Dr Tanzi. “It’s not about substantially reversing the clock or looking exponentially younger; it’s about slowing the ageing process and looking their best without surgery.”

Leading dermatologists like Drs Narurkar and Tanzi understand patients’ desires to maintain healthy-looking skin as they age. Being proactive about one’s skin is a more acceptable option in today’s world, and this shift in consumer attitudes has changed the way these doctors work with patients.

Dr Narurkar calls his approach “a complete non-surgical skin rejuvenation”, while Dr Tanzi calls hers “an anti-ageing, healthy skin regimen”. Both are advocating and recommending an approach to patient skincare that includes treatments such as fractional laser therapy, dermal fillers, neuromodulators and skincare products customised for each patient.

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