Although cosmetic treatments have been a no-go for the past few months, it seems that the Europeans and Brits still have them on the brain. A new study from reveals the most Googled cosmetic procedures across the UK and Europe.

With 34,410 total monthly searches, rhinoplasty is the most searched for surgical procedure in Europe. This is followed by ‘boob job‘, in second place and ‘penis enlargement‘ in third with 28,690 and 24,450 monthly searches respectively.

Rhinoplasty‘ topped the list in 10 of the 31 countries analysed, followed by ‘boob job‘, which is the number one most searched for procedure in eight countries,

For non-surgical procedures, face and skin “tweakments” are seemingly the most popular, with ‘microdermabrasion‘ receiving 70,870 searches per month and ‘hyaluronic acid‘ in second place with 66,940. ‘Lip fillers‘ round off the top three, with 62,200 monthly searches across Europe.

The UK had the highest search volume for both surgical and non-surgical cosmetic procedures of all countries that were looked into.


UK’s top 6 surgical procedures No. of searches
Rhinoplasty  22,200
Penis enlargement  14,800
Boob job  14,800
Nose job  9,900
Labiaplasty  8,100
Blepharoplasty  8,100


Europe’s top 10 non-invasive treatments No. of searches
Microdermabrasion  70,870
Hyaluronic acid  66,940
Lip fillers  62,200
Coolsculpting  35,050
Cryotherapy  35,300
Tattoo removal  25,400
Juvederm  25,110
Hair removal  22,590
Restylane  20,570
Dermabrasion  18,750


The Australian story isn’t dissimilar – from Botox to breast implants, the most recent stats say we are spending $1 billion for cosmetic procedures, with Australians undergoing 20,000 boob jobs and 30,000 liposuction procedures, according to a 2018 report by the Australian College of Cosmetic Surgery (ACCS).

In addition to anti-wrinkle injections, liposuction and breast augmentation, dermal fillers and laser treatments make up the top five most popular procedures in Australia.

Check out the full data here:


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