Thrust Into Leadership
One of the greatest challenges faced by doctors becoming medical business owners is identifying where they fit within their own organisation.
Going into private practice,...
Clinic reopening post-COVID-19: a precautionary tale from China
The following is an excerpt from an article pending print in Plastic and Reconstructive Surgery: 32.
The government announced a lockdown to Wuhan on January...
Consensus guidelines for safe reopening after COVID-19
The reopening of society is likely to happen slowly and in a phased manner while keeping a focus on the strict infection control measures...
Is patient loyalty enough?
Relying on patient loyalty is no longer enough to succeed in the current aesthetic market, says Kentucky-based plastic surgeon Dr M Bradley Calobrace.
Understanding consumer...
Managing acute emergencies in the cosmetic clinic
In the event of a medical emergency, does your clinic have a protocol in place? At COSMEDICON 2020 Dr Sean Arendse presented on the...
Why online reviews matter
Online reviews and ratings are becoming the No 1 factor in shaping your brand reputation and are a key way for new patients to...
What is the best method to retain staff?
It’s difficult enough to find the right employee, so ensure a return on your hiring investment by using engagement and recognition as the keys...
Rewarding patients for referrals: good marketing or bad practice?
Did you know that patient referral incentives could put you in breach of your professional obligations?
Ruanne Brell, Medico-legal Advisor, and Dr Walid Jammal, Senior...
Snap-Savvy image based social media
How to make the most of your Instagram and Youtube accounts.
Keep it clear
Your content needs to be clear, concise and targeted. It should capture...
‘Schedule 4 Cosmetics’ top TGA advertising complaints
On 1 July 2018 the TGA became the single body for handling complaints about the ‘Advertising of therapeutic goods in Australia’ and on 25...
