How to plan your exit strategy

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Suzie Hoitink, ex-director of Clear Complexion Clinics, shares her biggest learnings from selling to an ASX-listed company. When we finally sold Clear Complexions Clinics to...

The Invisible Generation

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Are people over 50 digging themselves into a proverbial early grave? Age-old stereotypes and self-perceptions can have a crippling effect on self-esteem, creativity and...

The Consumer Has Spoken

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A study conducted by the US-based Beryl Institute looked at consumer attitudes to their experiences with physicians and medical practices. Respondents were asked to voice...

How to use social media to achieve your business goals

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Social media is reshaping the aesthetics industry faster than you think. Here’s how to maximise your clinic’s awareness, engagement, leads and patient retention. Your potential...

Welcome to the ‘next normal’

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As the aesthetics industry slowly starts to get back on its feet post-COVID-19, New York marketing expert Wendy Lewis says your patients need empathy...

The Celebrity Effect

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Reality or illusion? We spoke with plastic surgeon Dr Malcolm Linsell, who earlier this year presented at COSMEDICON 2020 on celebrities and their influence...

Nip, Tuck… Smile! Cosmetic Surgery In The Vanity Age

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Body image researcher and clinician Roberta Honigman describes the new selfie-centric marketplace, its distortion of reality and its effect on cosmetic surgery. Appearance, presentation and...

Thrust Into Leadership

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One of the greatest challenges faced by doctors becoming medical business owners is identifying where they fit within their own organisation. Going into private practice,...

Clinic reopening post-COVID-19: a precautionary tale from China

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The following is an excerpt from an article pending print in Plastic and Reconstructive Surgery: 32. The government announced a lockdown to Wuhan on January...

Consensus guidelines for safe reopening after COVID-19

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The reopening of society is likely to happen slowly and in a phased manner while keeping a focus on the strict infection control measures...

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