Take the time to plan ahead
What is the difference between a ‘marketing strategy’ and a ‘marketing plan’? Think of it this way—your marketing strategy should outline what your goals...
How to maximise treatment protocols to better meet your patient and business needs
Chances are your treatment offering and patient protocols are short-changing you and your patients.
If you look at the treatment protocols of Australian cosmetic enhancement...
Client experience is the new growth lever
Clinic growth expert Neil Osborne explains how the combination of customer experience, psychology and persuasion can drive your clinic’s growth.
Hardly a day goes by...
Three SEO Fundamentals for 2023
The Google algorithm that determines where your website is listed in search results is a secret and is forever changing. But from what is...
Is it time to rethink your health cover?
If there’s one time of the year to think about your health cover, it’s now, according to the experts at Doctors’ Health Fund.
Finding the...
How to hold onto good staff
So you’ve found the right employee and want to make sure they’re in for the long run. Lizzy Boots explains using engagement and recognition...
Convenience is king when it comes to communication
New research reveals the pandemic has altered the way Australians want to interact with local businesses. Does your clinic make the cut?
Australian consumers say...
Treating trans & gender diverse patients
Attitudes to restrictive gender norms are evolving, and aesthetic healthcare practitioners can play an important role in the lives of trans and gender diverse...
Gender diversity: a guide for health professionals
Adapted from Qlife.org.au, operated by the National LGBTI Health Alliance
The gender binary is one of the most entrenched social constructs, even though it excludes...
2022 – The year in review
We speak to five leading practitioners from across Australia and New Zealand to get a round-up of last year’s most popular treatments and trends,...
