The hard-working marketing tool
With a myriad of marketing options available, it can be easy to overlook email. However, a monthly newsletter could be the most effective marketing...
AI 101
An introduction to artificial intelligence (AI) applications and how clinics can adopt smarter marketing strategies that lead to more targeted and efficient engagements with...
Marketing medispas & clinics
Once you start paying rent, paying staff and taxes you have a business, and no business will survive unless it has an effective marketing...
LinkedIn – the trusted network
New York marketing guru Wendy Lewis explains the importance of using LinkedIn, the business focussed platform, for marketing.
With sexier social networks sprouting up constantly,...
Take the time to plan ahead
What is the difference between a ‘marketing strategy’ and a ‘marketing plan’? Think of it this way—your marketing strategy should outline what your goals...
How to maximise treatment protocols to better meet your patient and business needs
Chances are your treatment offering and patient protocols are short-changing you and your patients.
If you look at the treatment protocols of Australian cosmetic enhancement...
Client experience is the new growth lever
Clinic growth expert Neil Osborne explains how the combination of customer experience, psychology and persuasion can drive your clinic’s growth.
Hardly a day goes by...
Three SEO Fundamentals for 2023
The Google algorithm that determines where your website is listed in search results is a secret and is forever changing. But from what is...
Convenience is king when it comes to communication
New research reveals the pandemic has altered the way Australians want to interact with local businesses. Does your clinic make the cut?
Australian consumers say...
Why TikTok should be part of your Social Media Strategy
You shouldn't underestimate the power of TikTok. Besides being the procrastination tool of choice for many teens, the app has gained a broader audience...
